Prologix Distribution, a leading value added distributor (VAD) of IT and Telecom technologies in the Middle East and Africa, has signed a partnership agreement with Digital Lightwave, a provider of test equipment and technologies for the telecommunications industry, which will mark the introduction of vendor in the Middle East IT market. The agreement enables Prologix to distribute Digital Lightwave's entire portfolio of products for portable/rack-mount Ethernet, Synchronous Optical Network (SONET) and Synchronous Digital Hierarchy (SDH), Optical Transport Network (OTN) and Fiber Channel testing. These solutions fill the current market gap for high-speed multi-protocol 40/100G network test equipment.
“Building a brand that is instantly recognized as being the leading technology provider for the telecommunications industry in the MEA region is our objective at Prologix Distribution,” said Aditya Sahaya, Director-Sales, Prologix LLC. “Digital Lightwave's innovative and modular solutions allow testing advanced voice and data networks with higher efficiency, accuracy and at a lower investment. Leveraging these technologies and the long standing expertise of this market leader will help us steadily gain market share though business opportunities with both new and existing partners.”
Though the agreement is for distribution of the entire product portfolio, the VAD will focus on Digital Lightwave's Network Information Computer (NIC) single platform instrument which, through a flexible software/firmware architecture, combines a multitude of traditional hardware-based test sets enabling the installation, maintenance, and monitoring of high-speed multi-protocol 40/100G networks. It offers multi-technology, multi-user support and comes with a 3 years warranty and 24/7 technical support provided directly by the vendor. As a single point solution, it presents an excellent technological and economical alternative to the multi-equipment, multi-vendor approach that most telecom companies have been forced to adopt.
In its first year, Prologix estimates business in excess of $1 million. Mr. Sahaya said,“Network resilience is pivotal to the growth of Middle East telcos and effective testing is essential for this. We ensure that the solutions we offer to the market are best of breed and are confident in our partners ability to create a strong demand.”
In order to extend to its partners the high quality of expertise that has become synonymous with the brand, the VAD has established a team of five highly trained test instrument professionals dedicated to the new product range. These engineers have all received training directly from Digital Lightwave on the company's NIC solutions.
The partnership adds to Prologix's already impressive list of vendor partners and further scales the length and breadth of the VAD's capabilities in the field of technologies for the telecommunications industry.
Founded in 1998, Prologix (prologixme.com) established itself as a leading IT solutions provider in the region and subsequently established its value-added distribution arm in 2006 after realizing that the majority of regional distribution companies tended to focus on volume products than on niche solutions especially in the fields of wireless and test and measurement. Headquartered in Dubai, the company has branch offices in Fujairah, Abu Dhabi, Sharjah, Saudi, Ghana and India. Prologix has strong and constantly growing alliances with leading global IT vendors and backs this with an extensive portfolio of managed services, outsourcing services, installation and commissioning, development and testing and value-added distribution services to deliver unmatched quality and value to its broad network of channel partners and customers.
Prologix maintains strong emphasis on technologies and solutions which are tailored to finance & banking, government, oil & gas, healthcare, hospitality, education, aviation, and other key verticals in the region. Through its distribution arm, the company regularly identifies and introduces to the market technology solutions which help meet the specific IT needs of the region. Over the years, Prologix has invested in partnerships, technologies and technical resources and skill-sets in order to serve the demands of a growing market, not just as a distribution or systems integration company, but has a 'end-to-end solutions provider'.
Amit Das, Sales Manager - Test & Measuring Instrument
M: +971-557881427 / T: +971-4-3626218 x849