PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: KXEN | SAP

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Datamark Boosts Student Enrollment Marketing Using KXEN’s Predictive Analytics - Datamark increases response rates of direct mail and digital marketing campaigns by as much as 200 percent - KXEN.com
Datamark Boosts Student Enrollment Marketing Using KXEN’s Predictive Analytics

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2013/08/28 - Datamark increases response rates of direct mail and digital marketing campaigns by as much as 200 percent - KXEN.com. NYSE: SAP

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

KXEN, the leading provider of predictive analytics for business users, today announced that Datamark, the leader in data-driven enrollment marketing, has successfully deployed KXEN’s InfiniteInsight® to improve lead quality on direct mail and e-mail campaigns for leading universities. Student campaigns using predictive models built with KXEN on average see a 40 percent response rate increase, with some campaigns realizing an increase of up to 200 percent and millions of dollars in additional tuition revenue.

“We partner with best-in-class companies to help us provide the best in digital media solutions to our clients. By allowing us to bring predictive modeling in-house and control the segmentation and implementation of our direct mail and digital marketing campaigns, KXEN has become an invaluable partner,” said Barry Cunningham, Director of Data and Analytics for Datamark. “We have witnessed fantastic results with KXEN’s easy-to-use, automated solution which has allowed us to better target students for our marketing campaigns and scale with the needs of our business in ways that simply would not have been possible with traditional, handcrafted approaches.”

KXEN’s InfiniteInsight® is used to build predictive models which prioritize lists of individuals who match a school’s specific demographic and who have a high propensity for enrollment. KXEN analyzes “Big Data” in the Datamark Knowledge Center, a proprietary system which compiles over 225 attributes that describe prospective university applicants including lifestyle, demographic, census, consumer and other data from 450 different data sources.

“Datamark understands the value of big data analysis to boost business results,” said John Ball, CEO of KXEN. “We’re committed to bringing to our marketing service partners such as Datamark, a predictive analytics solution that can address the individual business demands of their clients and produce results easily, quickly and accurately.”

About Datamark

Since 1987, Datamark has delivered innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, full-service lead generation and management, and conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.

About KXEN

KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: KXEN | SAP

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Datamark Boosts Student Enrollment Marketing Using KXEN’s Predictive Analytics

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Press Office - KXEN.com 
415-904-4160 sales-us[.]kxen.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any KXEN | SAP securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From KXEN | SAP / Company Profile


Read Software Most Recent Related Newswires:

Korean Retailer Homeplus Optimizes Store Planning with JDA Category Management
IBM and Pfizer to Accelerate Immuno-oncology Research with Watson for Drug Discovery
The VELUX Group to Drive Smart Product Innovation with Implementation of PTC Windchill Across the Enterprise
KPIT Takes A Strategic Stake in A Germany Headquartered Automotive Engineering Services Company
Pegasystems Named Silver Winner for Best New Product of the Year in Best in Biz Awards 2016
Kentico Releases its Most Enterprise-Ready Solution Yet
OneLogin Delivers First-Ever Multi-Environment AWS User Resource Provisioning
Mahindra and IBM to Develop Blockchain Solution for Supply Chain Finance
Toyota Motor Corporation Approves Mentor Graphics Volcano™ VSTAR AUTOSAR Stack for Deployment in Toyota Vehicles
Wiley Launches New Spectra Lab Applications to Help Scientists Manage Analytical Data
Earthlite Drastically Simplifies and Expedites Accounts Receivable Analysis with Datawatch Monarch
PTC Achieves AWS IoT Competency Status
Umbra, VM Backup Appliance Based on NAKIVO Backup & Replication, Generates Business for Integrative
SpringCM Chooses Xactly to Increase Data Accuracy and Enhance Sales Compensation Strategy
American Airlines Selects IBM as its Cloud Provide

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Triggr & Bloom

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)