Internet marketing publisher, E-consultancy, is inviting new media agency professionals to participate in this year’s Agency Rate Card Survey, which will help digital agencies benchmark their own rates compared with UK industry averages.
The 2003 Rate Card Survey provided groundbreaking insight into the day rates charged by UK agencies for a range of digital services, such as content, technical, creative and commercial roles.
E-consultancy CEO Ashley Friedlein said: “The first rate card survey published in 2003 attracted a lot of attention from digital agencies, client teams and the press. We expect that this year’s survey will be equally revealing and anticipate a good response from agencies across the UK.”
The 2005 survey invites agencies to reveal day rates for 50 distinct roles (e.g. senior media buyer, affiliate manager, copywriter, group account director). It will also compare pricing models in 2005 versus 2003 as well as the percentage of retainer versus project-based fees.
Participating agencies will receive a free copy of the published report (normally £79).
E-consultancy is the UK's leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer's guides and has a directory of 100,000+ third party internet marketing white papers.
Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, around 30,000 registered users and 115,000 unique users sessions per month. Its weekly newsletter is sent to 18,000 e-marketing professionals. Subscribers pay from £99 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.
E-consultancy events include roundtables and monthly 'Supplier Showcases', where six suppliers pitch to an audience of pre-qualified buyers in a Central London venue.
E-consultancy also provides a range of in-house internet training programmes, such as seminars and workshops, and has recently launched a new media jobs channel to help internet teams find new recruits.