The announcement was made by Michael Clinton, president, marketing and publishing director of Hearst Magazines, to whom Haskell will report.
Haskell, 44, will be responsible for driving the sales and marketing revenue for Hearst Magazines Digital Media’s 24 sites, including magazine brand sites Cosmopolitan.com, Esquire.com, Elle.com and GoodHousekeeping.com and pure-play digital brands including RealBeauty.com. Hearst Magazines Digital Media had 50 million unique visitors and generated 632 million total page views in June (Adobe Site Catalyst).
“Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting new ways.”
Since 2007, Haskell was group vice president, advertising for NYTimes.com, the leading news site on the Web, reaching 50 million unique global readers each month (ComScore), responsible for all advertising revenue as well as cross-platform sales for American and international fashion, retail, travel, culture and sales offices in Europe and Asia. From 2004 to 2007, he managed advertising business development at The New York Times. Haskell worked for Meredith Corporation in a variety of positions from 1994 to 2004, including general manager of Ladies' Home Journal, overseeing circulation, production, finance and operations, and managing director of Meredith Integrated Marketing. He also served as general manager for the 1998 launch of MORE. Haskell began his career as an advertising account manager at McCall's.
“Creating sophisticated digital campaigns for our clients is more complex, technical and consultative than ever before, and collaboration across teams is essential,” said Troy Young, president, Hearst Magazines Digital Media. “I’m looking forward to partnering with Todd as we continue to evolve our portfolio and develop elegant solutions that resonate with users and drive business for marketers.”
“These are the most dynamic content brands in the world,” Haskell said. “The quality and variety of content is unmatched, and I’m thrilled to work with the HMDM team to further Hearst’s leadership position in key online advertising segments including men, young women, fashion/luxury and women's service."
Haskell holds a bachelor’s degree in history from St. Lawrence University and an M.B.A. degree from Fordham University.
About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, (hearst.com) is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites, which serve the company’s consumer audience. The unit oversees 24 websites for brands such as Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire, Popular Mechanics, Road & Track and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for iOS and Android platforms. In addition, the company includes iCrossing, a global digital marketing agency.