Eye Candy Media, one of the world’s fastest growing outdoor broadcasting companies, announced yesterday the establishment of its sister company, Eye Candy Live.
Eye Candy Live will aim to expand Eye Candy Media’s Screen Network by bringing cutting-edge LED screen technology into music and sporting events.
The company will operate on a national and international basis and it will set off in February this year.
Tyrone Eastman, Executive Director of Eye Candy Live, said: ‘We are looking to keep up the high standards in outdoor media broadcasting by working closely with organizers and promoters of sporting, music and cultural events’.
Eye Candy Live will introduce a new interactive experience within the industry to enhance the audience’s participation and make their attendance even more exciting. At the same time, it will provide partnerships to advertisers and sponsors, who aim to raise brand awareness and reach key markets around the world.
Eye Candy Live will operate from Eye Candy Media’s headquarters in London and its offices in Montreal.
The last five years, Eye Candy Media has reached more than 250 million spectators all over the world. The company's ultimate goal is to to promote events and increase their attendance, such as the Cannes and Venice Film Festivals. In other occasions, it offers the opportunity to the general public to watch live events via its Giant Screen Network, such as the FIFA World Cup 2006, Rio’s New Year festivities and the Venice Carnival .
Eye Candy Media and Eye Candy Live work with the biggest blue chip companies globally and inform the general public for consumer products and services.