Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 Companies to Watch.
Inclusion in the AlwaysOn Global 250 Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Brand Affinity was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
"It's a great reflection on our entire team to be recognized by AlwaysOn," said Ryan Steelberg, Brand Affinity CEO. "We appreciate this acknowledgement as we continue to grow and innovate in the highly competitive marketing technology space."
Brand Affinity is dedicated to activating, engaging, and monetizing the fan through highly-targeted and interactive 360° fan-centric experiences and promotions. Its radio division, ROI Media Direct(SM) works with companies in all verticals to deliver sustained positive campaign results.
The company will be honored at AlwaysOn's tenth annual Innovation Summit at the Computer History Museum in Mountain View, Calif., on July 23. This two-day executive gathering highlights the significant economic, political, and commercial trends affecting the global technology industries. Innovation Summit's goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.
"A mature mobile marketplace, coupled with reliability and stability in the cloud, is bringing innovation and opportunity to the Global Silicon Valley. New ideas and innovations are continuing to expand, with applications appearing and becoming indispensable almost overnight. Both business and consumer users are swiftly adapting to the new digital age, demanding fast response, nimble apps, and reliable infrastructure. This year's up-and-comers are quickly moving into prosperity and finding an audience with an insatiable appetite for what they have to offer," says Tony Perkins, founder and editor of AlwaysOn.
"The technology marketplace is being bolstered by the companies that made this year's AlwaysOn Global 250 Companies to Watch list. We congratulate the AlwaysOn Global 250 Companies to Watch, companies that our editors believe represent some of the highest-growth opportunities in today's private company marketplace," he added.
The AlwaysOn Global 250 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.
A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at aonetwork.com/.
About Brand Affinity Technologies
Brand Affinity Technologies (brandaffinity.net), founded in 2007, is the technology and marketing services company focused on activating, engaging, and monetizing fans. Brand Affinity's offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters.
AlwaysOn (aonetwork.com) is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.