Following the launch of its Content Marketing Suite, a solution that helps marketers create, amplify and analyze branded content, Cision has released Power Your Story: Content Marketing Essentials for PR, a free Content Marketing eBook for PR and marketing professionals, available for download. The resource helps communicators navigate the fundamentals of content marketing, with specific attention to the questions "What is content marketing, why do I need it and where do I start?"
The actionable insights presented in the Content Marketing eBook cover all steps of content creation, curation, optimization, amplification and analysis, in an easy-to-follow, highly visual format. The resource features case studies, success stories, statistical research and expertise from Cision's own content specialists, as well as top names in the PR and marketing industry, such as Jay Baer, Jason Falls and Shonali Burke.
"Content marketing is to 2013 what social media marketing was to 2007," said Heidi Sullivan, SVP of Digital Content at Cision. "Brands are quickly embracing tactics to amplify their content as the vital link between awareness and profitable customer action."
Cision (cision.com) is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion in 2012.