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Allant Selects KXEN to Power Audience Management Solutions - Marketing Service Provider Uses Predictive Analytics to Help Clients Understand, Buy, Target and Measure Advertising Audiences - AllantGroup.com / KXEN.com
Allant Selects KXEN to Power Audience Management Solutions

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2013/07/17 - Marketing Service Provider Uses Predictive Analytics to Help Clients Understand, Buy, Target and Measure Advertising Audiences - AllantGroup.com / KXEN.com. NYSE: SAP

   
 
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KXEN, the leading provider of predictive analytics for business users, announced today that Allant Group, an industry leader among enterprise database marketing service providers, has purchased KXEN’s flagship product, InfiniteInsight®, to help power their Audience Management solutions.

After a thorough evaluation of predictive analytic suites, KXEN’s InfiniteInsight® was selected for its unique automated approach to analyze large amounts of “Big Data” quickly and reliably, which was otherwise difficult to manage and limited the number of attributes that could be quickly analyzed.

“As the provider of audience intelligence solutions for marketing and addressable advertising, advanced analytics is embedded in our client solutions strategy,” said Kevin Cavanaugh, CTO for Allant. “KXEN provides our analysts a huge boost in business productivity, allowing us to build accurate predictive models using very large data sets in hours instead of days with less IT support.”

Allant provides intelligence for the full lifecycle of their clients’ audience engagement from targeting to execution and performance measurement and across all customer-facing channels including social, email, mobile, online display and the emerging addressable TV formats.

To deliver its solutions, Allant integrates large-scale data sets from clients and third party demographic and specialty data sources in a privacy compliant way to build national, multi-channel database solutions. This wealth of audience data includes thousands of attributes describing audience characteristics, which is then analyzed to build predictive models that support their clients’ marketing and advertising needs.

“The Allant Group understands that audience intelligence is pivotal in helping their clients target the right people, in the right places, at the right time,” said John Ball, CEO of KXEN. “KXEN is proud to provide Allant with a best-in-class predictive analytics solution that helps them gain unprecedented and actionable insight.”

About The Allant Group
For 28 years, Allant (allantgroup.com) has consistently delivered innovative marketing performance improvements to clients through integrated cross channel marketing solutions driven by best in class data, analytic, technology, strategy and measurement capabilities. Over the last five years Allant has taken a leadership role in leveraging customer intelligence for targeted TV and online video advertising. Today, Allant is the industry leading marketing services and audience management platform for performance driven clients focused on addressable communications. For more information about Allant and its solutions call 800-367-7311 or visit the website.

About KXEN
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

 
 
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Allant Selects KXEN to Power Audience Management Solutions

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