PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: KXEN | SAP

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Allant Selects KXEN to Power Audience Management Solutions - Marketing Service Provider Uses Predictive Analytics to Help Clients Understand, Buy, Target and Measure Advertising Audiences - AllantGroup.com / KXEN.com
Allant Selects KXEN to Power Audience Management Solutions

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2013/07/17 - Marketing Service Provider Uses Predictive Analytics to Help Clients Understand, Buy, Target and Measure Advertising Audiences - AllantGroup.com / KXEN.com. NYSE: SAP

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

KXEN, the leading provider of predictive analytics for business users, announced today that Allant Group, an industry leader among enterprise database marketing service providers, has purchased KXEN’s flagship product, InfiniteInsight®, to help power their Audience Management solutions.

After a thorough evaluation of predictive analytic suites, KXEN’s InfiniteInsight® was selected for its unique automated approach to analyze large amounts of “Big Data” quickly and reliably, which was otherwise difficult to manage and limited the number of attributes that could be quickly analyzed.

“As the provider of audience intelligence solutions for marketing and addressable advertising, advanced analytics is embedded in our client solutions strategy,” said Kevin Cavanaugh, CTO for Allant. “KXEN provides our analysts a huge boost in business productivity, allowing us to build accurate predictive models using very large data sets in hours instead of days with less IT support.”

Allant provides intelligence for the full lifecycle of their clients’ audience engagement from targeting to execution and performance measurement and across all customer-facing channels including social, email, mobile, online display and the emerging addressable TV formats.

To deliver its solutions, Allant integrates large-scale data sets from clients and third party demographic and specialty data sources in a privacy compliant way to build national, multi-channel database solutions. This wealth of audience data includes thousands of attributes describing audience characteristics, which is then analyzed to build predictive models that support their clients’ marketing and advertising needs.

“The Allant Group understands that audience intelligence is pivotal in helping their clients target the right people, in the right places, at the right time,” said John Ball, CEO of KXEN. “KXEN is proud to provide Allant with a best-in-class predictive analytics solution that helps them gain unprecedented and actionable insight.”

About The Allant Group
For 28 years, Allant (allantgroup.com) has consistently delivered innovative marketing performance improvements to clients through integrated cross channel marketing solutions driven by best in class data, analytic, technology, strategy and measurement capabilities. Over the last five years Allant has taken a leadership role in leveraging customer intelligence for targeted TV and online video advertising. Today, Allant is the industry leading marketing services and audience management platform for performance driven clients focused on addressable communications. For more information about Allant and its solutions call 800-367-7311 or visit the website.

About KXEN
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: KXEN | SAP

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Allant Selects KXEN to Power Audience Management Solutions

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Press Office - KXEN.com 
415-904-4160 sales-us[.]kxen.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any KXEN | SAP securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From KXEN | SAP / Company Profile


Read Software Most Recent Related Newswires:

Yellowfin Launches Analytics Industry’s First Virtualized Integrated Data Preparation Module
Comways and Altitude Highlight Flexible Solutions at Belgium Contact Center Congress
Rush Health Selects InterSystems HealthShare to Integrate Health Records, Support Value-Based Care
IBM Launches New Bluemix Services with GitHub and Slack Integration to Speed App Development in the Cloud
TIBCO Releases TIBCO Mashery Local API Management Solution for Hybrid Gateway Deployments
Gruppo Campari Chooses OpenText Business Network for B2B Growth
Infor Delivers Enhanced Mobile Equipment Solution
Mentor Graphics and SiliconIndia Announce 2016 Leadership Awards for the Embedded/VLSI Industry
Korean Retailer Homeplus Optimizes Store Planning with JDA Category Management
IBM and Pfizer to Accelerate Immuno-oncology Research with Watson for Drug Discovery
The VELUX Group to Drive Smart Product Innovation with Implementation of PTC Windchill Across the Enterprise
KPIT Takes A Strategic Stake in A Germany Headquartered Automotive Engineering Services Company
Pegasystems Named Silver Winner for Best New Product of the Year in Best in Biz Awards 2016
Kentico Releases its Most Enterprise-Ready Solution Yet
OneLogin Delivers First-Ever Multi-Environment AWS User Resource Provisioning

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Triggr & Bloom

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)