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Pittsburgh, PA, United States, 2013/07/11 - Architectural metal coatings, glass ads recognized for online user engagement (NYSE: PPG) - PPGIdeaScapes.com. NYSE: PPG
PPG Industries has won a 2013 Excellence in Advertising Award, along with Pipitone Group, its online advertising agency, from McGraw-Hill Construction Media and Architectural Record magazine. The award was presented at the American Institute of Architects (AIA) National Convention and Design Expo in Denver.
PPG and Pittsburgh-based Pipitone Group were honored for high click-through rates and user interaction for a campaign featuring three separate online advertisements: one each for DURANAR® liquid and powder coatings, SOLARBAN® 70XL solar control, low-emissivity (low-e) glass, and SUNGATE® 600 passive, low-e glass.
Laura Viscusi, vice president and publisher, McGraw-Hill Construction Media, said the User Engagement Awards are for companies that achieved “quantifiable excellence” in engaging the architectural community through continuing education courses and online advertising. “The PPG campaign, which incorporated roadblocks and complementary banner ads, generated a significant amount of user interaction, click-throughs and online traffic that made a powerful impact on AR.com visitors,” she added.
Sharon Bird, PPG marketing communications manager, industrial coatings, said the award is satisfying because of the teamwork it involves. “The architectural metal coatings and glass businesses work closely with the Pipitone Group to develop compelling messages that speak to architects and to place them in environments that capture their attention,” she said. “The fact that these awards are based on hard data generated by actual users demonstrates that our creative and media-planning strategies are achieving results and providing a healthy return on investment.”
To learn more about PPG glass, coatings and paint, visit ppgideascapes.com or call 1-888-PPG-IDEA (774-4332).
PPG: BRINGING INNOVATION TO THE SURFACE™
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG (ppg.com) has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG).
Bringing innovation to the surface is a trademark and Duranar, Solarban and Sungate are registered trademarks of PPG Industries Ohio, Inc.