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Dentsu Wins Ten Gold Lions at the Cannes Lions International Festival of Creativity 2013 - Dentsu Inc. announced that Dentsu Group companies were awarded a total of twenty-two Lions (ten Gold, nine Silver and three Bronze) in eight categories at the 60th Cannes Lions International Festival of Creativity - CannesLions.com
Dentsu Wins Ten Gold Lions at the Cannes Lions International Festival of Creativity 2013

 

NewswireToday - /newswire/ - Cannes, Côte d'Azur, France, 2013/06/27 - Dentsu Inc. announced that Dentsu Group companies were awarded a total of twenty-two Lions (ten Gold, nine Silver and three Bronze) in eight categories at the 60th Cannes Lions International Festival of Creativity - CannesLions.com. Tokyo: 4324

   
 
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Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen) announced today that Dentsu Group companies were awarded a total of twenty-two Lions (ten Gold, nine Silver and three Bronze) in eight categories at the 60th Cannes Lions International Festival of Creativity (Cannes Lions 2013) held from June 16 to 22 in Cannes, France.

This year the festival recorded 35,765 entries from ninety-two countries and territories for awards in sixteen categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium and Integrated, and the new Innovation category. All the Dentsu Group winners are listed below.

Since 1995, young advertising professionals under the age of 28 years old have been competing in the Young Lions Competitions which take place during the Festival week. A team of two represents a country, and each team participates in one of the following competitions Print, Media, Cyber, Film, Design or Marketers. This year, Dentsu’s duos who participated in the Design and the Film categories both garnered a Bronze.

Cyber Lion
Bronze (Viral Advertising Viral Marketing)
Advertiser: Mondelez International, Inc.
Product/Service: Oreo
Title: The Oreo Blackout Tweet
Agency: 360i

Design Lions
Gold (Posters)
Advertiser: STAEDTLER Nippon K.K.
Product/Service: Mars Lumograph
Title: The Ultimate Pencil
Agency: Dentsu Inc.

Gold (Books)
Advertiser: Copywriters Club Nagoya
Product/Service: Annual
Title: Sticky Notes Annual
Agency: Dentsu Inc. Chubu

Gold (Print and Poster Ads)
Advertiser: STAEDTLER NIPPON K. K.
Product/Service: Mars Lumograph
Title: The Ultimate Pencil
Agency: Dentsu Inc.

Gold (Print and Poster Ads)
Advertiser: Bennett, Coleman & Co. Ltd.
Product/Service: Times of India
Title: Farmers’ Suicides
Agency: Taproot India

Gold (Online Digital Design)
Advertiser: UNIQLO CO., LTD.
Product/Service: UNIQLO Dry Mesh T
Title: UNIQLO Storms Pinterest
Agency: Firstborn, Dentsu Inc.

Silver (Posters)
Advertiser: Panasonic Corporation
Product/Service: Corporate Advertising
Title: LIFE IS ELECTRIC
Agency: Dentsu Inc.

Silver (Large Scale Logo and Visual Design)
Advertiser: Ministry of Finance, Japan
Product/Service: Annual Meetings of the IMF and World Bank Group
Title: 2012 Tokyo Annual Meetings of the IMF and World Bank Group
Agency: Dentsu Inc.

Silver (Publications & Business Communications)
Advertiser: MITSUBISHI ESTATE Co., Ltd., Sho Office
Product/Service: Haiku and Art Exhibition in London
Title: CATCH THE MOON, CATCH THE BLOSSOM.
Agency: Dentsu Inc.

Direct Lion
Silver (Best Use of Digital Direct Marketing Social Media & Viral Marketing)
Advertiser: Mondelez International, Inc.
Product/Service: Oreo
Title: The Oreo Blackout Tweet
Agency: 360i

Film Lion
Silver (Pharmacy)
Advertiser: Murata Kampou Co., Ltd.
Product/Service: Baika Gofuku Gan
Title: Batting Practice Center 1-3
Agency: Dentsu Creative X, Dentsu Inc. Kansai

Media Lions
Gold (Best Integrated Campaign Best Use of Integrated Media)
Advertiser: P&G
Product/Service: Olympics Campaign; Corporate Image and Reputation
Title: Thank You Mom
Agency: CARAT New York

Gold (Product & Service Cars & Automotive Services)
Advertiser: TOYOTA MARKETING JAPAN CORPORATION
Product/Service: AQUA
Title: AQUA SOCIAL FES!!
Agency: Dentsu Inc.

Silver (Use of Media Best Use of Ambient Media: Small Scale)
Advertiser: FRESHNESS, CO., LTD.
Product/Service: Classic Burger
Title: Liberation Wrapper
Agency: Dentsu Inc., Dentsu East Japan Inc.

Silver (Product & Service Retail and E-Commerce, including Restaurants)
Advertiser: ASOS
Product/Service: Womenswear
Title: #BESTNIGHTEVER
Agency: CARAT London

Silver (Product & Service Publications & Media)
Advertiser: The Tokyo Shimbun
Product/Service: The Tokyo Shimbun
Title: Share the Newspaper with Children
Agency: Dentsu Inc.

Mobile Lion
Bronze (Tablets and Other Devices)
Advertiser: Dentsu Inc.
Product/Service: Tablets and Other Devices
Title: necomimi
Agency: Dentsu Inc.

Outdoor Lions
Gold (Posters Fundraising, Charities, Appeals, Non-Profit Organisations, Public
Health & Safety, Public Awareness Messages)
Advertiser: Bennett, Coleman & Co. Ltd.
Product/Service: Times of India
Title: Farmers’ Suicides 1-3
Agency: Taproot India.

Gold (Craft Illustration)
Advertiser: Bennett, Coleman & Co. Ltd.
Product/Service: Times of India
Title: Farmers’ Suicides 1-3
Agency: Taproot India

Press Lions
Gold (Product & Service Fundraising & Appeals)
Advertiser: Bennett, Coleman & Co. Ltd.
Product/Service: Times of India
Title: Farmers’ Suicides 1-3
Agency: Taproot India

Silver (Craft Art Direction)
Advertiser: Bennett, Coleman & Co. Ltd.
Product/Service: Times of India
Title: Farmers’ Suicides 1-3
Agency: Taproot India

Bronze (Product & Service Non-Alcoholic Drinks)
Advertiser: PepsiCo, Inc.
Product/Service: Gatorade
Title: Push Ups with Claps/Skate Board Shove It/Back Flip
Agency: Taproot India.

 
 
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Written by / Agency / Source: Dentsu

 
 

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Dentsu Wins Ten Gold Lions at the Cannes Lions International Festival of Creativity 2013

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Dentsu, Inc. | Cannes Lions Int'l
Publisher Contact: Shusaku Kannan - Dentsu.co.jp 
+81-3-6216-8042 s.kannan[.]dentsu.co.jp
 
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