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Demand for Enriched Customer Engagement Drives North American Mobile Sales Force Automation Solutions Market Finds Frost & Sullivan - Market has a growing and dedicated clientele from the existing CRM customer base - Wireless.Frost.com
Demand for Enriched Customer Engagement Drives North American Mobile Sales Force Automation Solutions Market Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Mountain View, CA, United States, 2013/06/26 - Market has a growing and dedicated clientele from the existing CRM customer base - Wireless.Frost.com.

   
 
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End-user demand for mobile access to desktop customer relationship management (CRM) solutions has spurred the mobile sales force automation (SFA) market in North America. In fact, CRM vendors have sizeable customer bases waiting to incorporate mobile capabilities. Addressing customer concerns regarding installation expenses, data security, and deployment difficulties will add to the SFA market's growth.

New analysis from Frost & Sullivan (wireless.frost.com), Mobile Sales Force Automation (SFA) Markets, finds that the market earned revenues of more than $434.0 million in 2012 and estimates this to reach $1,010.3 million in 2017.

If you are interested in more information on this research, please send an email to Mireya Espinoza, Corporate Communications, at mireya.espinoza[.]frost.com, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.

Mobile SFA solutions are a top application choice in North America, as they allow sales employees on-the-go access to contacts, leads, sales materials, and a wide assortment of customer and company data on smartphones and tablets. The benefits of SFA, such as faster sales processes, reduced paperwork, increased sales revenues, and quick return-on-investments have further fueled adoption.

"The advent of the tablet has contributed to market revenues," said Frost & Sullivan Information and Communication Technologies Principal Analyst Jeanine Sterling. "While the small size of the smartphone screen limits the amount and type of data shown, the tablet's larger, high-resolution screen can display information, charts and videos in an easy-to-read, professional format, widening the application scope of mobile SFA solutions."

The vast majority of current users are satisfied with the technology's results and have planned for expanded deployments over the next 12 months. However, other high-potential businesses have yet to deploy, remaining anxious about costs, especially in a still-slow economy. These enterprises are concerned about the cost of new mobile devices for sales teams, the integration of backend systems, and the implementation of new data security processes.

Nevertheless, cost concerns will dissipate as traditional desktop CRM providers realize that they can no longer impose a separate fee for mobile access to basic SFA services. It remains to be seen if they will employ tiered pricing for mobilizing their more sophisticated CRM capabilities.

"While traditional CRM vendors continue to wrestle with price and portfolio issues, they face strong competition from mobile application developers that choose to implement standalone mobile SFA solutions," noted Sterling. "These solutions are typically hosted, so implementation is quick and monthly per-user pricing is affordable."

Mobile Sales Force Automation (SFA) Markets is part of the Mobile & Wireless Communications Growth Partnership Service program. Frost & Sullivan's related research services include: mobile asset tracking, mobile workforce management, mobile enterprise applications, and mobile device management. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion | Join Us: Join our community | Subscribe: Newsletter on "the next big thing" | Register: Gain access to visionary innovation

Mobile Sales Force Automation (SFA) Markets / NB05-65

 
 
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Demand for Enriched Customer Engagement Drives North American Mobile Sales Force Automation Solutions Market Finds Frost & Sullivan

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Frost & Sullivan |
Publisher Contact: Mireya Espinoza 
210-247-3870 mireya.espinoza[.]frost.com
 
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