Monkey Shoulder, the world’s first triple malt scotch whisky has joined forces with DrinkOn, on an exclusive cross-promotional idea set to promote whisky-based cocktails and some of the country’s top style bars. Each purchase of Monkey Shoulder at Drinkon grants the customer a voucher for two Monkey Shoulder cocktails at bars including the London-based Eclipse group, MyBar, Green & Red Bar, Socio Rehab in Manchester and new Bramble in Edinburgh. There are 15 bars taking part across the UK.
Monkey Shoulder is a triple malt scotch whisky that has been crafted in small batches from single malts from 3 Speyside distilleries. Developed to appeal to a younger, more adventurous clientele, this whisky is ideal for cocktails such as the ‘Brass Monkey’ or the ‘Monkey Magic’ - detailed on the official Monkey Shoulder website. Launched in 2005, Monkey Shoulder has caused a stir in the whisky industry and encouraged a new generation to view whisky in a different light.
Says Rob Curteis of Monkey Shoulder: “What a great opportunity to combine an offer through one of our key online and retail partners, DrinkOn, with a select bunch of top bars. It means that not only do our customers get a great deal, they can take inspiration from the creativity of a top bartender on the different ways in which Monkey Shoulder mixes so well”.
Comments Lucy Mitchell, Drinkon Marketing Director: “Monkey Shoulder is one of our best-selling whiskies, and we are delighted to work with the brand on such a genuinely great offer.”