NewswireToday - /newswire/ - West Lothian, Scotland, 01/27/2007 - Monkey Shoulder Triple Malt Scotch Whisky has teamed up with the UK’s leading online drinks retailer DrinkOn.com to offer Monkey Shoulder Cocktails in the UK’s top style bars.

Monkey Shoulder, the world’s first triple malt scotch whisky has joined forces with DrinkOn, on an exclusive cross-promotional idea set to promote whisky-based cocktails and some of the country’s top style bars. Each purchase of Monkey Shoulder at Drinkon grants the customer a voucher for two Monkey Shoulder cocktails at bars including the London-based Eclipse group, MyBar, Green & Red Bar, Socio Rehab in Manchester and new Bramble in Edinburgh. There are 15 bars taking part across the UK.

Monkey Shoulder is a triple malt scotch whisky that has been crafted in small batches from single malts from 3 Speyside distilleries. Developed to appeal to a younger, more adventurous clientele, this whisky is ideal for cocktails such as the ‘Brass Monkey’ or the ‘Monkey Magic’ - detailed on the official Monkey Shoulder website. Launched in 2005, Monkey Shoulder has caused a stir in the whisky industry and encouraged a new generation to view whisky in a different light.

Says Rob Curteis of Monkey Shoulder: “What a great opportunity to combine an offer through one of our key online and retail partners, DrinkOn, with a select bunch of top bars. It means that not only do our customers get a great deal, they can take inspiration from the creativity of a top bartender on the different ways in which Monkey Shoulder mixes so well”.

Comments Lucy Mitchell, Drinkon Marketing Director: “Monkey Shoulder is one of our best-selling whiskies, and we are delighted to work with the brand on such a genuinely great offer.”

Agency / Source: Com.Motion Consulting Ltd

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