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Advertising Agency BBDO Uses Crowdsourced Marketplace for Exxon's Latest Campaign - ImageBrief offers a groundbreaking new way to access photographers’ untapped archives - ImageBrief.com
Advertising Agency BBDO Uses Crowdsourced Marketplace for Exxon's Latest Campaign

 

NewswireToday - /newswire/ - New York, NY, United States, 2013/06/19 - ImageBrief offers a groundbreaking new way to access photographers’ untapped archives - ImageBrief.com.

   
 
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Jasmine Batista, Art Producer at BBDO, consulted ImageBrief for her client Mobil’s latest advertising campaign. They needed an image of An F1 racing track, preferably a Formula One or Nascar track. She had specific requests for a clean, modern background with the point of view as close to ground level as possible. Once she found the perfect shot, the cars and drivers were dropped in to create the exact image that she wanted. “The response I received was almost immediate,” notes Batista. Photographer Jim Haefner who took the shot also raved about his experience with ImageBrief. “It seems to be putting clients and photographers together in a way that hasn't occurred in the past. It's a win-win situation for both the client and the photographer,” stated Haefner. ImageBrief is changing the way Creatives view stock images. Not only is it less expensive, it provides clients with the results they envision.

About ImageBrief

ImageBrief (imagebrief.com) connects the 500,000+ professional image buyers in advertising, publishing and marketing with 12.5+ million photographers around the world and their 5,000+ sellable images each. Image buyers have unprecedented global access to the top tier of photography on their own terms: the ability to set their prices and input specific natural language requests. Meanwhile, photographers can monetize their existing, unused images and receive over double the standard commission they would on stock photography sites.

 
 
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Written by / Agency / Source: Fox Greenberg PR (FGPR)

 
 

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Advertising Agency BBDO Uses Crowdsourced Marketplace for Exxon's Latest Campaign

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Publisher Contact: Michelle Fox - FoxGreenberg.com 
212-334-1212 michelle[.]foxgreenberg.com
 
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