NewswireToday - /newswire/ -
London, Greater London, United Kingdom, 2013/06/19 - UK’s largest digital marketplace to use digital place-based screen network to automate and serve ads for local car sales - AutoTrader.co.uk / Amscreen.eu.
Amscreen, Europe's leading digital place based media network owner, has announced a partnership with Auto Trader that will see the UK’s number one digital market place screen content across the network in a bid to drive sales. The campaign, which will run for six weeks, demonstrates how businesses are moving away from 'traditional' media outlets and embracing innovative advertising solutions in order to reach their target audience.
With the campaign being screened in over 1,300 locations across the UK, Auto Trader will use Amscreen's unique automated GEO+ technology to display cars for sale within a ten-mile radius of the selected forecourts. As the media landscape continues to shift, demonstrated by Auto Trader's imminent move from print to digital platforms, the ability to serve location specific real-time content on the Amscreen network will help to drive motor sales.
In addition to the location-based advertising, Auto Trader will also screen branded content on the network showcasing its digital platforms, benefitting from Amscreen's place-based media offering, which enables them to communicate directly with a motoring target audience.
Amscreen Managing Director, Jamie Lindsay, said: "We're very pleased to see an institution such as Auto Trader using our network to advertise. Through a combination of screening branded content and using our ad serving technologywhich automatically tailors one single piece of digital content for its location, they are able to cost effectively give relevant information to the customer looking at the screen."
Jonathan Williams, Consumer Marketing DirectoratAuto Trader, commented: "We are always looking for new and innovative ways to communicate with our target audience. With screens positioned in forecourt locations up and down the country and with the ability to adapt content so that it has a regional relevance, Amscreen has helped us to deliver targeted advertising that is more relevant to our audience.”
Toby Foy from Carat said,"The scale and diversity of Auto Trader’s customer base, means finding smart ways to reach the different target groups is essential. Amscreen (amscreen.eu) has allowed us to achieve this through a combination of creative flexibility, and geographically targeted messaging.”