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London, United Kingdom, 2013/06/18 - The latest version of Knexus’ Platform includes some major improvements, the most eye-catching being multi-language. The Platform now supports languages including Chinese, French, Portuguese, Spanish & Turkish - KnexusGroup.com.
Knexus, the leading provider of Cloud based Content Engagement solutions, today released the latest version of its Content Engagement Platform.
Knexus Platform helps brands make their content work harder online, drives profitable online customer engagement & puts marketers in control.
The Platform is used by brands to manage & share rich media & other content assets from one place, to launch & manage websites quickly & easily without IT and to share content effectively across owned, earned & paid media. It also helps brands generate online conversations around content & drive ROI by embedding calls to action with content.
The latest version of Knexus’ Platform includes some major improvements, the most eye-catching being multi-language. To-date the Platform was English language only, restricting adoption for global companies. It now supports languages including Chinese, Spanish, Portugese, French & Turkish. Knexus Client Experience Director Sherlyn Lee explained “our (management) Console already lets global marketing teams give controlled access to different brand or market based teams." She continued “with the addition of multi-language, Knexus Platform now offers a global solution for building brand sites, providing access to content assets and sharing content across different media”.
The new release also features a much improved Online Help Centre. Although Knexus emphasise how easy it is for marketers to control content and customer engagement via the management console, in reality the platforms capabilities extend beyond where many marketers will be familiar today. The Help Centre’s clear step by step instructions and a range of helpful hints are therefore a useful addition. The search facility could be better, but we understand from Knexus that further improvements in this area will be forthcoming in the next version.
Knexus has also enhanced the analytics capabilities within its Platform. Capturing insights on content performance, engagement activity and user behaviour are already an integral part of what Knexus offers. In this latest version, data capture has been extended. So for example when deploying Content Hub’s, which effectively act as brand micro sites, data capture now includes number of logo clicks, clicks on carousel buttons or arrows, page views and average time on page. There is also better integration between Knexus analytics capabilities and specialist analytics software such as Omniture and Google Analytics. This will make it easier for brands to integrate Knexus into their existing digital technologies.
With the continuing shift away from Flash towards HTML5, Knexus has improved its video playing capabilities to ensure fast, smooth delivery across web, mobile and tablet devices. Testing on my new Samsung S4, the auto detection worked seamlessly, whilst I was still able to use flash on my laptop.
The final key change is in the components Knexus provides with its Content Hubs. Content Hubs allow marketers to quickly and easily build websites or pages to embed within existing sites, without requiring IT resource. Knexus insists that a non-tech marketer can build a Hub within anything between a few hours and two days. This is achieved using components that can be dragged and dropped onto pages. The new Knexus Platform includes a new Carousel component and an HTML component (which agencies can use to easily drop in forms, questionnaires etc).
Overall, this latest version of Knexus Platform will make it easier for brands to adopt Knexus as one part of their strategic digital technology investments, whilst further lowering the barriers for marketers to take more control back from their IT colleagues.
To find out why Knexus has named its latest release ‘Izu’ and how Knexus’ Content Engagement Platform can help improve your marketing performance, visit our website.
Knexus (knexusgroup.com) is the leading provider of Cloud based Content Engagement solutions. Its software makes brands content work harder online, drives profitable online customer engagement & puts marketers in control.