Carte Blanche, the marketing and communications advisory firm focused exclusively on the high net worth and institutional financial markets, is pleased to announce the launch of its German office, led by ex-Credit Suisse Private Banking Germany Marketing Head, Petra Riedel.
Commenting on the expansion, Zoë Couper, Founder & Managing Director of Carte Blanche, said: “Germany is the largest European economy and its robustness has been underlined most recently by the extraordinary growth in business confidence. From a financial services perspective, the German wealth management industry in particular offers numerous opportunities as it matures. Petra’s experience will be highly valuable in spearheading our efforts in this exciting market from our Frankfurt base, working with clients across German-speaking Europe including Switzerland and Austria.”
Petra Riedel brings over 20 years experience in the financial and corporate sectors to Carte Blanche. For the last 10 years, she was Head of Marketing for Credit Suisse in Germany responsible for private banking, wealth management and external asset management and was instrumental in formulating the strategic marketing agenda of the bank and its subsequent success through her development of innovative marketing programs. These included creation of unique CRM tools, a national marketing structure, relationship manager training and a highly successful sponsorship and events program. In her new role, Petra will provide marketing advice in these areas for external asset managers, wealth managers and private and investment banks. Prior to Credit Suisse, Petra spent four years at Citicorp in Germany and the UK in the relationship management and credit divisions.
Petra commented: “I am thrilled to be taking up this challenge with such a unique, young company with such a clear specialization in this growing sector. I am keen to build upon Carte Blanche’s innovative acquisition programs such as those for the next generation and ultra high net worth client groups in the region, particularly as institutions begin to reinvest in marketing and communications given the renewed economic strength.”
Carte Blanche (carteblanchecoms.com) is a communications advisory firm focused exclusively on the high net worth and institutional financial markets. Carte Blanche provides leading financial companies with the unique communications and marketing services they need to acquire and retain clients, manage change and build brands.
With offices in London, New York and Frankfurt, Carte Blanche principals have 360° global experience in providing leading financial companies with the unique communications and marketing services they need to acquire and retain clients, manage change and build brands.