Nexans, the worldwide leader in cables and cabling systems, today announced that it has signed a distribution agreement with Redington Gulf, a leading value added distributor and service provider that supports global IT and telecommunications brands in the Middle East and Africa. According to the agreement, Redington Gulf-Value Division will distribute Nexans’ entire range of structured cabling solutions through its strong channel network across East Africa.
“East Africa is a very important market for Nexans. With so much development taking place, there is big demand for the IT LAN infrastructure. We have been looking for a reputed and experienced value-added distributor with a strong local reseller network to help us fuel our growth and increase our market share in the region. Redington, with its extensive experience, market knowledge and strong technical expertise, was our partner of choice,” said Tarek Helmy, Regional Director Gulf, Middle East & Africa, Nexans Cabling Solutions.
“Nexans already has customers in East Africa and this partnership will demonstrate our commitment to them by offering local support and services. We look forward to working closely with Redington’s team to support our channel with the right resources and training, which in turn will help them promote and sell Nexans LAN solutions more efficiently,” Mr. Helmy added.
Nexans offers a wide range of solutions that fit the customers’ present and future needs. In the field of LAN Cabling Systems, Nexans Cabling Solutions offer a complete range of products and value added services providing improved reliability and reduced cost of ownership for Network Managers, together with faster installation times for installers. In addition to LANmark brand cabling systems, Nexans also specialises in LANsense Intelligent Infrastructure Management (IIM) products including Environmental Monitoring and Access Control (EMAC) devices.
In 2012, Nexans LAN division celebrated 20 years of successfully enabling thousands of customers to invest in future-proof, high-bandwidth networks, lower their operational costs and look to the future with confidence. Nexans experienced significant growth in its Middle East and Africa LAN infrastructure business and this partnership with Redington Gulf is expected to help to grow business further by adding valuable support and services across Africa.
“We are looking forward to the opportunity for presenting cabling solutions from Nexans to our channel in East Africa. Nexans will complement our existing offerings within Networking, Servers, Storage and Convergence in East Africa. Redington Value will run awareness campaigns for Nexans in East Africa and also conduct enablement programs acroos East Africa to build the channel for Nexans,” adds Ramkumar B., Senior Vice-President, Redington Gulf, Value Division.
With offices and warehouses across Africa, Redington is one of the few distributors with such wide reach. The company has the ability to service customers across Africa especially in countries such as Djibouti, Ethiopia, Eritrea, Kenya, Rwanda, Somalia, Tanzania and Uganda to name some.
With energy at the basis of its development, Nexans, worldwide expert in the cable industry, offers an extensive range of cables and cabling solutions. The Group is a global player in the energy transmission and distribution, industry and building markets. Nexans addresses a wide series of market segments: from energy and telecom networks to energy resources (wind turbines, photovoltaic, oil and gas, and mining) to transportation (shipbuilding, aerospace, automotive and automation, and railways). Nexans is a responsible industrial company that regards sustainable development as integral to its global and operational strategy. Continuous innovation in products, solutions and services, employee development and commitment, customer orientation and the introduction of safe industrial processes with limited environmental impact are among the key initiatives that place Nexans at the core of a sustainable future.
With an industrial presence in 40 countries and commercial activities worldwide, Nexans employs 25,000 people and had sales in 2012 of nearly 7.2 billion euros. Nexans is listed on NYSE Euronext Paris, compartment A.
About Redington Gulf-Value Division
Redington Value is the Value Added Distribution division of Redington Gulf, the largest supply chain services provider for IT products in Middle East and Africa. Redington Value helps it’s partners in the channel deliver the most optimal IT solution to their customers in Middle East and Africa. These solutions span across technology domains such as Networking, Voice, Servers, Storage, Software, Security and Infrastructure. Over 14 vendor relationships in various parts of Middle East and Africa ensure that all the requirements of the channel are met under one-roof. This is supported by in-house pre-sales expertise to support partners, regular sales/technical training and programs to benefit partners do more business.