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CallidusCloud Releases LeadFormix Marketing Automation Summer 2013 - CRM integration, new web, mobile, social and email enhancements to revolutionize the lead to money process (NASDAQ: CALD) - /
CallidusCloud Releases LeadFormix Marketing Automation Summer 2013


NewswireToday - /newswire/ - Pleasanton, CA, United States, 2013/06/06 - CRM integration, new web, mobile, social and email enhancements to revolutionize the lead to money process (NASDAQ: CALD) - / NASDAQ: CALD

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Callidus Software, Inc., a leading provider of sales and marketing effectiveness software, announced today the availability of CallidusCloud’s LeadFormix™ marketing automation Summer 2013 release. With LeadFormix Summer 2013, marketers will be able to generate more high quality leads in less time and at lower cost.

“The Summer 2013 release of LeadFormix further strengthens CallidusCloud’s market leading Lead to Money proposition,” said Shreesha Ramdas, Vice President LeadFormix, CallidsuCloud. “At our C3 customer conference in May, one of our leading business to business customers revealed how they grew their lead volume from 28,000 to over 295,000 leads in just one year. The new enhancements and tight integration with leading CRM providers such as Microsoft, NetSuite, Sugar CRM and, will help marketers to achieve these results and more.”

CallidusCloud was recently named as NetSuite’s SuiteCloud CRM Partner of the Year. CallidusCloud’s LeadFormix earned the award as it delivers significant increases in qualified leads, improved lead conversion rates, shortened sales cycles through website intelligence, and improved campaign performance with sophisticated email marketing tools.

Robust integration is a key part of the CallidusCloud solution. Other new features that CallidusCloud customers will benefit from in the Summer 2013 LeadFormix release include:

• LeadHooks capture website visitors’ attention with a dynamic toolbar to promote content assets, latest offers and special promotions;
• Social compose and schedule Twitter, LinkedIn and Facebook messages in one place while analyzing engagement with detailed reporting and tracking;
• Mobile App get immediate alerts on mobile when leads respond to campaigns and interact on a company’s website;
• Reporting enhanced reporting provides greater insight into campaign performance and key marketing effectiveness indicators;
• User Interface refreshed UI optimizes existing email and forms processes and delivers a more efficient user experience throughout the system.

For more information on CallidusCloud’s LeadFormix Summer 2013 please visit

About CallidusCloud
Callidus Software, Inc. (, doing business as CallidusCloud, is a leading provider of cloud software. CallidusCloud enables organizations to drive performance and productivity across their business with our hiring, learning, marketing and selling clouds. From back office to the field, from desktop to mobile, we ensure organizations have the right tools to be more effective and perform better. The combined power of our clouds, our people, and our partners fuels growth, empowers the work force and delivers real value. CallidusCloud drives performance and productivity for over 1,800 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for quicker hiring, simpler learning, better marketing, and smarter selling.

©2013. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, LeadFormix, Litmos, the Litmos logo, Rapid Intake, and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

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CallidusCloud Releases LeadFormix Marketing Automation Summer 2013

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