PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: KXEN | SAP

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

MMA Deploys KXEN’s InfiniteInsight® to Boost Up-Sell, Cross-Sell and Customer Retention - Company decreased modeling time by 80% while improving model quality - KXEN.com
MMA Deploys KXEN’s InfiniteInsight® to Boost Up-Sell, Cross-Sell and Customer Retention

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2013/05/29 - Company decreased modeling time by 80% while improving model quality - KXEN.com. NYSE: SAP

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

KXEN, the leading provider of predictive analytics for business users, announced that MMA, one of the French leading insurance companies, has improved customer relationships using predictive models built with KXEN’s InfiniteInsight®.

"With InfiniteInsight®, we've accelerated our time to value and improved our results," said Jean-Christophe Teurlai, Head of Customer Insight. “InfiniteInsight® lets us create a large number of new predictive models a year and quickly put them into production.”

The MMA Group, also known as La Mutuelle du Mans Assurances, part of the COVEA Group, began offering insurance in 1828. Products include everything from car and health insurance to professional indemnity coverage. In 2008, the group also began selling banking products. More than 7,000 employees serve three million customers in France.

MMA decided to standardize on KXEN’s InfiniteInsight® for data mining and predictive analytics as a better way of managing the customer lifecycle and specifically to increase up-sell, cross-sell and retention. The company had been using SAS, but the modeling process was time-consuming, inefficient and required extensive training. Only a limited number of predictive models could be put into production annually.

MMA wanted to dramatically increase the number of predictive models without sacrificing quality. The group chose InfiniteInsight® for its automated, industrialized modeling approach and the high reliability of its results. Ease-of-use was also instrumental in the selection.

This information is then used to optimize multiple marketing channels, including direct mail, e-mail, and telemarketing, as well as direct sale with customers and prospects. By targeting only those customers who are most likely to respond to an offer through the most cost efficient but relevant channel MMA has improved campaign results while decreasing costs. "With InfiniteInsight® we now are getting the highest possible ROI on our marketing euros," Teurlai said.

Among the benefits, Teurlai said MMA is seeing marketing campaign lifts of 2 to 3 and sometimes even more. Meanwhile, it takes one-fifth of the time to create a model using KXEN while model quality is as good as or better than models built with previous competing solution.

One of the reasons for the high accuracy is that InfiniteInsight® supports wide datasets built from thousands of variables. In general, the ability to effectively use many different variables increases the strength of predictive models as it incorporates all available customer data that may be predictive as compared to traditional systems that are unable to scale since each variable must be tested by hand. This is particularly relevant in the insurance industry where there is a vast amount of customer information and a high correlation between the data and predictive outcomes.

In the case of MMA, the data used in predictive modeling is stored in a mix of data warehouses that includes Oracle and SAS. Predictive scores can be deployed in-database, increasing efficiency and supporting more rapid execution of larger numbers of marketing campaigns.

Thanks to KXEN’s industrialized approach to predictive modeling and the ease of use of InfiniteInsight®, a small team now creates and deploys a large number of models each year, Teurlai said. “With InfiniteInsight®, we are building more and better models and can continuously explore ideas to innovate our customer relationships,” he said.

“We are pleased with MMA’s success in optimizing the customer lifecycle with InfiniteInsight®,” said John Ball, CEO of KXEN. “We remain committed to eliminating the gap for insight in the financial services industry by making predictive analytics and data mining techniques usable, accessible and productive across the entire organization.”

About MMA
Founded in 1828, the MMA Group, also known as La Mutuelle du Mans Assurances, part of the COVEA Group, is one of the largest insurance companies in France with approximately 7000 employees and 2,000 branch offices. It offers a range of products across Europe that includes everything from car and health insurance to professional indemnity coverage. In 2008, the group also began selling banking products.

About KXEN
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: KXEN | SAP

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


MMA Deploys KXEN’s InfiniteInsight® to Boost Up-Sell, Cross-Sell and Customer Retention

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Press Office - KXEN.com 
415-904-4160 sales-us[.]kxen.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any KXEN | SAP securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From KXEN | SAP / Company Profile


Read Software Most Recent Related Newswires:

IBM and University of Alberta Publish New Data on Machine Learning Algorithms to Help Predict Schizophrenia
PTC Named a Global Leader in IoT Platforms by IDC MarketScape
The Weather Company Collaborates with PurpleAir to Provide Community Air Quality Data Across its Consumer Properties
Pegasystems and Accenture Team to Offer Communications Service Providers Intelligent Customer Decisioning as a Service to Improve Customer Engagement
Frost & Sullivan Recognizes eClinicalWorks’ Revenue Cycle Management Services with Leadership Award
London Stock Exchange Group Collaborating with IBM to Develop Securities Data Blockchain Solution for European SMEs
ITEX IT-Service GmbH Achieves Silver Partner Status with NAKIVO
Oracle Named a Leader in 2017 Analyst Evaluation for Digital Process Automation Software
NAKIVO Launches v7.2 Beta with ASUSTOR NAS Support and New Features for Microsoft SQL Server
Splunk and Booz Allen Hamilton Announce Cyber Intelligence Service to Manage Advanced Threats with Greater Precision and Speed
Duke Kunshan University Selects Oracle to Optimize Student Experience
Infor Announces New Collaboration with ADP
SYSPRO ERP Software’s New AI Capabilities for Manufacturers and Distributors Reported by Leading Enterprise Solutions Analyst
Proctor Library at Flagler College Implements Innovative Solution, Joining a Host of Academic Libraries in Florida
TIBCO Energy Forum to Showcase Augmented Intelligence for Energy Sector Optimization

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  Rapid Recovery





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)