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Denver, CO, United States, 2013/05/23 - PlaceWise Media launched Shoptopia®, an online digital shopping companion that filters products, retailers and promotions to deliver the most personalized, timely and relevant shopping information - PlaceWiseMedia.com.
PlaceWise Media today launched Shoptopia®, an online digital shopping companion that filters products, retailers and promotions to deliver the most personalized, timely and relevant shopping information and deals based on a consumer’s search criteria and location.
For today’s tech-savvy shopper, the shopping experience often begins with online pre-planning. Shoptopia.com is where this journey begins. Shoppers visit Shoptopia.com, select their category preferences and find information about their favorite products, brands, stores and deals, and learn what’s hot and trending. Shoptopia users can also save and share favorites with friends, and provide feedback and product reviews. At the mall or store, the Shoptopia iPhone app guides shoppers to real-time promotions on their favorite products, in their favorite stores based on their specific location.
“For thousands of years, people have gathered in centralized marketplaces and connected through the shopping experience,” said Mort Aaronson, CEO of PlaceWise Media. “While shopping options and methods have evolved, the satisfaction of finding just the right item, sharing the experience with friends and getting a great deal remain constant. Shoptopia’s online product search and mobile geo-location technology connects the shopper with personally relevant products, stores and deals. You might be just steps from exactly what you’re looking for, and Shoptopia will tell you.”
To further enhance the experience, Shoptopia shoppers receive product information and sponsored content only from the product categories they have tagged as relevant. Personal information will never be sold, respecting consumer privacy. “Benefits of Shoptopia’s personal relevancy to the consumer are obvious, but the sponsor benefits, too. By respecting the consumer’s stated preferences and privacy, marketers don’t risk tarnishing brands with unwanted intrusion along the shopper’s path to purchase,” added Aaronson.
Pricing & Availability
Shoptopia® is now available as a free download in the iTunes app store and can be accessed online.
About PlaceWise Media
PlaceWise Media (placewisemedia.com) leverages the latest technologies to help retailers, shopping centers and brands effectively reach their target audience with relevant and timely product information, trends and promotions. Its mall-media network provides multi-platform digital marketing services to more than 300 shopping malls in 75 markets across North America, with more than 5 million total monthly visitors. PlaceWise Media also operates the location-based digital shopping companion, Shoptopia® available to consumers nationwide. PlaceWise Media is based in Denver, Colorado.