INTUITION completes first one hundred press releases for clients since launch in August 2012
As Perspective Group’s latest addition to a strong portfolio of products and services, INTUITION, a brand marketing service, has quickly captured the attention of the timeshare industry with its real time industry statistics and key client contracts.
INTUITION uniquely combines expert press release and editorial content creation and distribution with extended social media marketing, print and online editorial, print advertising, social media monitoring and brand reputation management.
Since its soft launch in August 2012 and its official launch in February 2013, at the GNEX 2013 Conference in Beverly Hills, the INTUITION team has created 100 press releases for its clients. However, the core difference between INTUITION and traditional PR services is the online and social media marketing strategies that are implemented after mainstream syndication takes place which has resulted in the creation of more than 45,000 pieces of searchable online content from those 100 press releases.
INTUITION’s brand marketing service concentrates on increasing the daily visibility of a company, through monitoring and reacting to associated online trends and encouraging viral interactivity with the content it produces.
To effectively achieve this, Perspective Group acquired their own version of a leading social media monitoring platform, which includes all the latest competitive analysis and brand reputation management tools. This platform is paired with the editorial skills of Perspective Groups’ team of in-house writers, who also work on the groups several Perspective Magazine titles, plus their extensive timeshare industry knowledge and unrivalled reach. Combined, this has created an unmatched PR & Multimedia marketing strategy for trade and consumer facing timeshare related companies; or indeed any other company looking to get ahead in online marketing and increase their overall visibility and credibility.
“The growth potential for INTUITION is nearly limitless, and with our successful formula now proven, we are excited about the planned expansions scheduled for the coming months.” said Paul Mattimoe, President & CEO, Perspective Group,“There’s no other company in our industry that can offer all of the features of INTUITION under one contract, and with the exclusive access to our Perspective Magazine distribution channels, we can not only deliver, but deliver at incredible value for the money.”
INTUITION clients already include timeshare resort developers, exchange companies, rental companies, and various sales and marketing companies.