Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced at its Amplify 2013 customer conference, the launch of Universal Behaviors. Now for the first time, marketers will have access to a live stream of real-time behaviors that they can easily understand and instantly integrate into highly relevant individualized campaigns.
“Marketers are being bombarded with a tremendous amount of data about their customers, which often seems like noise,” said Bryan Brown, director of product strategy for Silverpop. “To deliver highly relevant campaigns that convert, marketers have to not only hear everything, but act on what they learn. Now they can extract individual conversations and engage each person in real time. Universal Behaviors removes any remaining barriers to the vision of delivering true one-to-one communications to limitless numbers of customers via behavioral marketing automation.”
To make this functionality possible, Silverpop developed a framework inside Engage that stores and processes large volumes of data as individual interactions versus the batch integrations of the past. As a result, these dynamic buyer behaviors can immediately be transformed into highly personalized actions. Additionally, the data is stored in a single customer view rather than being siloed by channel or segment. This single identity allows marketers to deliver a highly consistent digital experience to each individual across multiple channels.
At launch, Universal Behaviors will incorporate data collected through Silverpop partners Webtrends, Argyle Social, Digby and Invodo as well as actions taken via Silverpop’s native PlacePunch and mobile offerings. The partner network will continue to expand and Universal Behaviors can ultimately include any data integration or activity.
“We are excited to be one of the first Silverpop partners to participate in what we believe is a very important step for marketers who are striving to deliver very personal experiences,” said Jeff Seacrist, VP of product strategy at Webtrends. “Today, interacting in the moment is critical as buyers are more connected than ever. Incorporating Webtrends Streams into Universal Behaviors will give Silverpop clients an important advantage in delivering real time marketing to customers.”
“Silverpop Engage is evolving into a centralized marketing platform, transforming the marketing database into an incredibly valuable asset from which all prospect and customer relationships are managed,” Brown added. “The types of communications made possible by Universal Behaviors will make it incredibly clear that the brand is focused on each individual, not just the audience segment they belong to. From delivering an SMS message to a shopper the minute he or she walks into your store, to building a campaign around someone who re-tweeted a specific message to reaching shopping cart abandoners before they even close their laptops the possibilities are endless.”
Silverpop (silverpop.com) is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.