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Blue Bell, PA, United States, 2013/05/14 - Annodyne reports another year of success for their clients, as well as for the agency itself, attributing consistent growth to their expertise in particular vertical markets, development of advanced skill sets and continued technological innovation.
Marking their 11-year anniversary, Annodyne unveiled a new brand in early 2012, repositioning itself as a leader in “engagement marketing” a revolutionary approach to marketing through which a target audience is nurtured in one-to-one fashion, through every phase of its lifecycle. In addition to a new logo, tagline and positioning, Annodyne’s revamped identity included a new office space to accommodate a nearly doubled workforce and a redesigned website that reflects the new brand.
On the client front, Annodyne put their expertise as a full-service marketing agency to work across a number of vertical markets. In the travel and tourism space, Annodyne successfully worked to dramatically increase leads for the Ann Arbor Area Convention and Visitors Bureau (AAACVB), while developing and launching a brand new AAACVB website in early December.
In the pharmaceutical and healthcare market, Annodyne created digital communications for oncology product sales support for Merck, developed multi-channel communication launch strategies for three flagship Pentec Health products, and built a custom medical brochure reprint request application for Alexion Pharmaceuticals that can be used both online and off.
Higher education was another area of continued success for Annodyne this year. The agency raised awareness and generated leads for Montgomery County Community College’s new culinary school (opening in March 2013). In addition to achieving great lead generation results, Annodyne began development of a brand new college-wide website, to be completed in early 2013.
Delving further into the higher education space, Annodyne solidified their identity as the marketing agency for EMBA programs. In 2012, Annodyne began new relationships with even more clients in the space, including Auburn University, St. Joseph’s University, Seattle University, Tulane University and the University of Rochester.
The past 12 months was a time for Annodyne to showcase their talents as a branding agency as well. The agency developed compelling new brands for the Culinary Arts Institute of Montgomery County Community College as well as the school’s Virtual Campus, and evolved the college-wide brand with a fresh look and feel. Other branding initiatives in 2012 included Creative MontCo, a community organization dedicated to nurturing the arts in Montgomery County, PA, and the University of Pennsylvania’s School of Liberal and Professional Studies. As they begin a new year, Annodyne will continue their branding work for the Philadelphia Suburban Development Corporation’s newest community in Towamencin, and begin work on a new brand identity for the Richard Bland College of the College of William and Mary.
2012 was certainly a prosperous and notable year at Annodyne from new clients and proprietary solutions to the Philadelphia Business Journal’s recognition of President and CEO Anthony Campisi in their “40 Under 40” List. And the New Year looks to be just as rewarding. In 2013, Annodyne plans to release the newest version of their proprietary tracking and measurement platform, Annotrak 3.0. The new Annotrak adds self-serve functionality, a more robust CRM, social media integration, a lead scoring feature and much more.
Also coming in 2013 are two new technologies. The first is an iPad-app development platform, which will allow us to generate brand-commensurate iPad apps for clients in turnkey fashion. The second is a one-of-a-kind Private Social Media (PSM) technology. Expected to debut in April 2013, PSM will provide a controlled environment for current customers to connect with prospective customers for the purposes of mutual engagement and conversion.
“It’s still a challenging environment,” says Campisi. “Our unique skill is thriving in difficult environments and even more importantly, helping our clients prosper in turbulent times. Annodyne was started during the recession in 2001, and doubled during the current one. We use tough times as an opportunity to challenge ourselves and the marketplace.”
Annodyne, Inc. (annodyne.com) is an engagement marketing agency based in Blue Bell, PA. It serves a wide range of local and national clients across verticals including tourism, higher-education and B2B solutions. Since 2001, Annodyne has grown year-over-year even through the economic downturn. Annodyne is ranked #8 on the Philadelphia Business Journal's 2012 list of Interactive Advertising and Marketing Agencies.