Slovenia-based LifeClass Hotels has successfully utilized the Billboard Effect to increase direct bookings by over 100% with the help of RateTiger, the integrated channel manager, pricing data and guest review monitoring tool.
The 4/5 Star hotel group of six properties has been able to introduce a substantial expansion of its product offerings from one room rate plan for four room-types to 16 rate plans for 6 - 7 room-types. The company achieved this across all locations in just 12 months through RateTiger channel manager, resulting in a surge in both bookings and increased revenue. LifeClass Hotels has also improved price positioning and rate parity through competitor benchmarking reports from RateTiger Shopper, a rate shopping tool, and thereby improved exposure in their 17 sales channels of distribution.
“LifeClass implemented RateTiger last year, which allows hotels to easily analyze the market,” said Casey Davy, VP EMEA, eRevMax. Each property has been able to take control of its sales channels by updating rates and inventory across multiple distribution channels and travel portals in real-time. By utilizing shopper reports, the hotel can calculate better rate opportunities to improve market position.”
“RateTiger has certainly made it easy for us to set rates and update all the sales channels very quickly. We have been able to expand our online distribution channels, diversify product offerings, and reach out to a new audience. Direct bookings have also increased as a result of the enhanced visibility through different OTAs and due to the strict maintenance of rate parity,” said Alen Milosevic, Revenue Manager, LifeClass Hotels & Spa.
LifeClass has been accessing Reservation Reports, a key module in RateTiger to monitor channel performance and map demographics of their customers. Through booking analysis, the group was able to identify the top-performing channels and offer customized packages to their key markets in Italy, Austria, Germany, Russia while continuing to cater to domestic tourists.
In recent months, LifeClass Hotels has also experienced a surge of repeat business by developing a post-stay, guest engagement through online guest review websites using RateTiger Review. This has resulted in 30% revenue growth in 2012. Each property assess the information and responds to guest reviews from social channels multiple times a day.
“We have been actively monitoring guest reviews of our properties as well as those of our competitors. RateTiger Review has helped us to respond pro-actively to negative reviews, and address our product offerings”, observed Alen Milosevic.
Founded in 2004, LifeClass Hotels & Spa is one of the biggest hotel chains in Slovenia with six properties in 4-5 star categories. LifeClass offers excellent accommodation, culinary, wellness and congress services together with its rich and varied top quality additional offer. Since 2004, LifeClass Hotels & Spa are characterized by high-quality services and products, with a strong personal touch when it comes to dealing with guests. . Each hotel has its very own regional character that symbolizes the strong relation between the hotel and its location.
RateTiger is a premium hotel rate shopping and channel management solution. RateTiger's Product Suite, security certified under ISO 27001:2005, empowers and enables hotel properties and accommodation providers to compare rates with competitors in real-time and update a vast network of sales distribution channels and travel portals easily and efficiently, offering two-way data connectivity.
RateTiger, by eRevMax, is considered the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions for the hospitality industry. Incorporated in 2001, eRevMax serves over 6000 clients with offices and R&D Centres across three continents.