PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: KXEN | SAP

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

AXIAL360 Expands Marketing Capabilities with KXEN’s Predictive Analytics - Using KXEN’s InfiniteInsight®, AXIAL360 Increases Conversion Rate of Direct Mail Campaign by 230 Percent - KXEN.com
AXIAL360 Expands Marketing Capabilities with KXEN’s Predictive Analytics

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2013/04/25 - Using KXEN’s InfiniteInsight®, AXIAL360 Increases Conversion Rate of Direct Mail Campaign by 230 Percent - KXEN.com. NYSE: SAP

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

KXEN, the leading provider of predictive analytics for business users, announced today that Baltimore-based AXIAL360, a turnkey marketing services provider, has successfully deployed KXEN’s InfiniteInsight® to execute a highly personalized, data-driven direct mail campaign for Baltimore’s Everyman Theatre, leading to a 230 percent increase in ticket sales.

In AXIAL360’s recent campaign for Everyman Theatre, KXEN’s InfiniteInsight® was used to make predictions such as the likelihood a customer would respond to a campaign or purchase theater tickets. By identifying the right customers for the right offer, Everyman was able to determine the optimal number of individuals to target in order to reach the maximum return on investment. With this analysis, AXIAL360 executed a personalized direct mail campaign that lead to a ticket sale conversion rate of 4.71 percent, up 230 percent from prior campaigns that used traditional analytic techniques.

“Our marketing approach relies heavily on analyzing customer data to target the right individuals for a marketing campaign. But traditional analytic approaches simply could not scale to support the large volumes of campaigns we execute on behalf of our clients,” said Lu Cheng, AXIAL360’s vice president of data strategy. “KXEN automates the process of building predictive models quickly and accurately, providing immediate insight and allowing us to spend more time executing campaigns.”

One of today’s many marketing challenges includes the increasing need to not only target individuals but to also personalize messages for those individuals in order to maximize engagement. Recognizing this trend, AXIAL360 turned to the power of predictive analytics. With roots in commercial printing, AXIAL360 has expanded its services to offer a full-cycle, data-centric marketing approach that includes a wide range of turnkey database, direct mail, digital marketing and creative design solutions.

“AXIAL360 understands the marketing power of sophisticated predictive modeling and has chosen KXEN to help them execute their data-driven approach,” said John Ball CEO of KXEN. “KXEN is committed to quickly providing best-in-class predictive analytics to AXIAL360, their clients and companies of all sizes, allowing marketing professionals to build a competitive advantage for their business.”

About AXIAL360
AXIAL360 is a full-service marketing provider that takes a full-cycle, data-centric approach to modern marketing. AXIAL360 uses data analytics to uncover where the best audiences are and how to get their best response to marketing campaigns that can be customized at an individual level across multiple channels. Headquartered in Baltimore Maryland, AXIAL360’s core competencies include data-driven solutions, multi-channel marketing, traditional direct mail services and engagement in the online world.

About KXEN
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: KXEN | SAP

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


AXIAL360 Expands Marketing Capabilities with KXEN’s Predictive Analytics

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Press Office - KXEN.com 
415-904-4160 info[.]kxen.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any KXEN | SAP securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From KXEN | SAP / Company Profile


Read Software Most Recent Related Newswires:

NAKIVO Announces Support for vSphere 6.5 and Adds Skip Swap File in the Upcoming v7
Noble Composer v11 Upgrades Agent Efficiency
RNSS Celebrates 20 Years As A SYSPRO Partner
SKECHERS Uses Oracle to Localize Assortments As They Grow Their Retail Presence
Metatron, Inc. Announces Strategic Move into the Areas of Mobile Encryption, and Virtual Reality for its Mobile Development Business
Belk, Hot Topic and Torrid Choose Oracle Retail Stores Solutions to Unify Brand Experiences
Infor Continues Significant Growth in Retail
Infinera Transforms Subsea Networks to Cloud Scale with New DTN-X Platforms
Crate and Barrel to Transform its Retail Experience in the Cloud with Infor
Ricardo Eletro Reduces Operational Cost by 40m Brazilian Reais per Month with Oracle Retail
Babbobox and Clevertime-Consulting, LLC Announce Strategic Partnership for EU Market
Ermes Group Selects IBM Cloud-Based Pricing to Engage Customers with Timely In-Store Sales
Oracle Cloud Applications Drive Carbon’s Quest to Lead in 3D Printing and Additive Manufacturing
Mentor Graphics Expands Comprehensive ISO 26262 Qualification Program
NAKIVO Announces Support for Hyper-V Backup in the Upcoming v7

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  NAKIVO, Inc.





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)