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Europcar Selects KXEN to Drive Growth of its Car Rental Services - European market leader analyzes “big data” to better target its communications with customers and optimize operations across the business - KXEN.com
Europcar Selects KXEN to Drive Growth of its Car Rental Services

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2013/04/16 - European market leader analyzes “big data” to better target its communications with customers and optimize operations across the business - KXEN.com. NYSE: SAP

   
 
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KXEN, the leading provider of predictive analytics for business users, today announced that Europcar, the leader in car rental services in Europe, has purchased KXEN’s flagship product, InfiniteInsight®, to provide more targeted offers to its customers as well as optimize insurance risk, fraud and operations using predictive analytics.

“Our global view of the customer is a strategic advantage for Europcar,” said Marie-Hélène Fagard, Group CIO at Europcar. “We expect to gain insight about our customers using KXEN.”

During their evaluation of KXEN, Europcar was able to demonstrate immediate value in two initial pilots:

Luxury Cars score customers based on their likelihood to rent a luxury vehicle and use the resulting list to prioritize targets in Neolane, their campaign management solution.
Forecasting accurately forecast demand for vehicles by rental stations and vehicle type.

“We are eager to unlock the value of KXEN across our business,” said Fagard. “We believe KXEN can allow us to create better targeted communications with our customers and optimize many aspects of our business.”

"We’re pleased to partner with a market leader like Europcar,” said John Ball, CEO of KXEN. “We are committed to help Europcar gain unparalleled insight about their customers and operations that will increase their competitive advantage in the car rental industry.”

About Europcar

Europcar is the leader in car rental services in Europe. Present in over 130 countries, the company provides customers with access to the world’s largest vehicle rental network through its own operations, franchisees and partnerships. With 6,500 employees committed to delivering customer satisfaction and an average fleet of 190,000 vehicles, Europcar is conscious of its corporate citizenship responsibilities. Winner of the first World Travel Award recognizing the World's Leading Green Transport Solutions Company, Europcar also was honored with the Award in 2010, 2011 and 2012 and received for the first time in 2012 the “Europe’s Responsible Tourism Award”. Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.

About KXEN

KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

 
 
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Europcar Selects KXEN to Drive Growth of its Car Rental Services

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Publisher Contact: Press Office - KXEN.com 
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