NewswireToday - /newswire/ - Chico, CA, United States, 01/17/2007 - Lock Lending released their new corporate logo and brand on their corporate website today in conjunction with their branding agency ID International.

Lock Lending in Redding, California released their new corporate logo and brand on their corporate website today in conjunction with branding agency ID International (US, France, Italy, UK). The new logo emphasizes the "locked together" service structure of the company, and they now urge their potential customers to "Lock down their financial future". Among the thousands of finance logos out there Lock's is definitely a well thought-through standout mark.

Corporate branding strategies, including the seamless integration between print and web, have proven to be highly effective in the impacted American mortgage industry. Like many financial niche markets, the competition is fierce these days. With corporate websites, even for conservative companies, going over the top, financial planning companies must pay special attention to their corporate brands in order to survive. Mathew Jacobs, MA from ID International said in an interview: "The financial planning industry is perhaps one of the most impacted industries we've encountered on the World Wide Web, with domains swept up across almost any corporate naming or marketing project. It makes it really tough to create a buzz in a such a busy bee hive. That's why we love building brands, 'cause Lock Lending's a killer bee!"

The management of Lock Lending, an affiliate of Mortgage One, enlisted ID International to accomplish the brand makeover because the international capability of the agency could address their goal of immediate expansion to over eight locations across California within the next two years, with future plans including overseas expansion. "The international capability of ID has proven quite effective as the new brand is clean, the new logo is very professional, and will do well in our highly competitive industry of Mortgage and Financial Planning." stated Vince McPhail, President of Lock Lending. "It's good that we are growing and expanding because our services are unique. We personalize everything for our clients and we're 100% trustworthy. That's why Lock is the better choice".

If you would like to review Lock Lending's new brand, visit their website.

Agency / Source: ID International

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