PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: LexisNexis (a division of Reed Elsevier Inc.)

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

LexisNexis Martindale-Hubbell Releases Latest Consumer-Focused Survey '2013 Law Firm Website Conversion Study' - April 17 webinar will explore study about features that spur consumers to contact firms - LexisNexis.com
LexisNexis Martindale-Hubbell Releases Latest Consumer-Focused Survey '2013 Law Firm Website Conversion Study'

 

NewswireToday - /newswire/ - New York, NY, United States, 2013/04/16 - April 17 webinar will explore study about features that spur consumers to contact firms - LexisNexis.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Financial/Legal/Venture Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

LexisNexis® Legal & Professional (lexisnexis.com), a leading provider of content and technology solutions, today announced the findings of a new research study into which law firm website features motivate consumers to either contact the firm or move on with their online search for legal information and services.

“A law firm’s website represents its most critical marketing tool to turn interested online visitors into paying clients,” said Philip Livingston, CEO, LexisNexis® Martindale-Hubbell®. “That is why we regularly perform these types of studies, to better understand how consumers behave when they visit law firm websites, and once there, the best ways to convert them to prospective clients.”

LexisNexis Martindale-Hubbell commissioned uLab | Participatory Design Associates to conduct the “2013 Law Firm Website Conversion Study” a follow up to a similar study in 2011 to assess how consumers evaluate law firm websites. Study participants were asked to recall a situation where they needed to hire a law firm. They were virtually observed during 45- to 60-minute sessions in which they explored various law firm websites while thinking aloud and reacting to what they saw.

Features study participants indicated as positive influencers include:
• Ease of navigation
• Well-designed attorney profiles
• Descriptions of competitive differentiators
• Case results
• Encouraging visitors to view videos
• Offer for free case evaluation
• Ability to quickly find the location of the firm
• Educating consumers about the law
• Thoughtfully integrating social media links.

Features study participants indicated as negative influencers:
• Seeming too commercial
• Lackluster visual design
• Poorly chosen images or lack of photos
• Case results not visible
• Poorly designed contact forms.

“There’s no guarantee someone viewing your site for the first time is going to convert,” said Samantha Miller, vice president of product, Web Visibility Solutions, LexisNexis Martindale-Hubbell. “However, as this study shows, there are ways to increase the likelihood of conversion by engaging those visitors and encouraging a phone call or email. Is your law firm’s website where it needs to be?”

LexisNexis Martindale-Hubbell is hosting a free webinar April 17, 2013 from 12:30 1:30 pm. EDT,“The Secret Ingredients of 5-Star Law Firm Websites.” The webinar will cover findings from the 2013 Law Firm Website Conversion Study and share best practices to help law firms align their website development efforts with current consumer behavior. The webinar will be hosted by two subject matter experts from LexisNexis® Web Visibility Solutions: Samantha Miller, vice president of product; and Felice D’Addario, creative director. All attendees will receive a complimentary copy of a report exploring key findings from the survey. Click here to register for this webinar.

About LexisNexis® Legal & Professional
LexisNexis® Legal & Professional (lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, Inc., LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.

LexisNexis® Martindale-Hubbell® also helps solo practitioners and small law firms enhance their online presence and drive more prospects to their firm. Services offered include website design and development, search engine optimization, social media, video production, robust profiles on leading legal sites Lawyers.com℠ and martindale.com®, and Martindale-Hubbell® Lawyer Ratings.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Financial/Legal/Venture Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: LexisNexis (a division of Reed Elsevier Inc.)

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Financial/Legal/Venture articles,
CATCH Visitors via Your Competitors Announcements!


LexisNexis Martindale-Hubbell Releases Latest Consumer-Focused Survey '2013 Law Firm Website Conversion Study'

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

LexisNexis |
Publisher Contact: Craig McGuire - LexisNexis® Martindale-Hubbell® 
908-665-3540 craig.mcguire[.]lexisnexis.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any LexisNexis (a division of Reed Elsevier Inc.) securities in any jurisdiction including any other companies listed or named in this release.

Financial/Legal/Venture via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From LexisNexis (a division of Reed Elsevier Inc.) / Company Profile


Read Financial/Legal/Venture Most Recent Related Newswires:

LexisNexis Receives 2017 Corporate Leadership Award from Freedom House for Activism in Advancing the Rule of Law
Societe Generale Named ‘Distinguished Provider of Transaction Banking Services’ by FImetrix
ALM Wins 2 Awards at 2017 Jesse H. Neal Awards
ALM’s ThinkAdvisor Launches Life/Health Channel
The National Law Journal Unveils Monthly Print Magazine
Societe Generale Selects HPD Software to Support its International Factoring Expansion
GE Closes Sale of Consumer Finance Business in France - Last Major Closing of GE Capital Exit Plan
Lazard Global Listed Infrastructure Fund Wins Two Lipper Fund Awards
Global Brands List of 2017 Awarded Elite Capital & Co. the Best Financial Brand in United Kingdom
FTI Consulting Receives Recognition in the Legal Industry
FinTech Start-ups Disrupt Business Models, Customer Engagement and Financial Services Delivery in Europe Finds Frost & Sullivan
Elite Capital & Co. Limited Signs Deal with ACB Investments Holding
LexisNexis® Business Insight Solutions Expands Risk Management Portfolio with New Risk Media Monitoring Solution
GE to Sell Shares in Hyundai Card Co. to Hyundai Commercial, Affinity Equity Partners and Other Investors
Societe Generale Named Best Trade Finance Provider in Western Europe and Emerging Markets by Global Finance

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  MagLar, Inc.





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)