PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: KXEN | SAP

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Tipp24 Expands Relationship with KXEN to Boost Lottery Sales Through 'Next Best Activity' Solution - Tipp24.com delivers personalization using accurate targeting across entire customer journey with KXEN’s InfiniteInsight® - KXEN.com
Tipp24 Expands Relationship with KXEN to Boost Lottery Sales Through 'Next Best Activity' Solution

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2013/04/10 - Tipp24.com delivers personalization using accurate targeting across entire customer journey with KXEN’s InfiniteInsight® - KXEN.com. NYSE: SAP

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Company records a 300 percent improvement in targeting accuracy

KXEN, the leading provider of predictive analytics for business users, today announced its expanding relationship with Tipp24.com, one of Europe's leading lottery intermediaries licensed by the UK Gambling Commission. Using KXEN’s InfiniteInsight®, Tipp24 has quadrupled the performance of its targeting accuracy for its millions of customers and is now taking personalization to an even higher level with “next best activity” approach across all of its customer-facing channels.

Tipp24.com makes it easy for people to place bets online on the outcome of major European lotteries like the German Lotto and Spanish Euro Millones and initially deployed KXEN’s InfiniteInsight® to analyze the company’s “big data”, including billions of online transactions and over 500 customer attributes. Using KXEN predictive analytics, Tipp24 boosted targeting accuracy of their marketing campaigns by 300 percent across customer-facing channels such as email, phone and direct mail.

“Without KXEN, this level of sophistication would not have been possible,” said Pankaj Arora, Senior Analytics Consultant at Tipp24. “Other predictive analytic solutions require triple the time to build even a single model and would have been impossible to manage.”

KXEN’s easy-to-use, patented automated approach to analyzing big data provides a high degree of certainty of what any individual will do next, such as accept a promotional offer or stop using the online service. In contrast, other legacy tools rely on expensive and highly skilled statisticians and data scientists to perform manually intensive processes which can often be less accurate.

Building on its success with predictive analytics, Tipp24 is deploying a “next best activity” solution powered by KXEN. Instead of creating predictive models to support one-off campaigns or business questions, Tipp24 will use KXEN’s “semantic layer” to assemble over 30 predictive models daily from the freshest customer data to personalize the right offer for the right customer at the right time, no matter where they are in the customer lifecycle.

KXEN’s semantic layer takes a patent-pending two-step methodology to build a 360-degree view of the customer and reconstruct analytical data used in the predictive modeling process which can take weeks or months with traditional approaches.

“We’re pleased with the results that Tipp24 has so far achieved personalizing interactions with their millions of unique customers and look forward to our continued support of their future marketing campaigns,” said John Ball. “As understanding the online consumer becomes increasingly crucial for e-Businesses, we remain committed to helping the world’s leading online retailers gain unparalleled insight with predictive analytics.”

About Tipp24 SE

Tipp24 SE was founded in September 1999 and holds equity interests in a number of companies in Spain and the UK, which enable participation in lottery-based games via the Internet, especially via the websites ventura24.es, mylotto24.co.uk, tipp24.com and geosweep.com. From its foundation to the end of 2008, Tipp24 SE brokered tickets worth over 1.5 billion euros to the state lottery companies in the latter years over 330 million euros annually.
Following its successful IPO in 2005 (Prime Standard), the company was admitted to the SDAX index in June 2009. In July 2012, German online brokerage activities were successfully spun off from Tipp24 SE in the form of the listed company Lotto24 AG. With the acquisition of a stake in the UK-based company Geonomics Games Limited in December 2012, Tipp24 SE laid the foundation for the expansion of its international business.

About KXEN

KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: KXEN | SAP

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Tipp24 Expands Relationship with KXEN to Boost Lottery Sales Through 'Next Best Activity' Solution

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Press Office - KXEN.com 
415-904-4160 sales-us[.]kxen.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any KXEN | SAP securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From KXEN | SAP / Company Profile


Read Software Most Recent Related Newswires:

Infor Achieves FedRAMP Ready Status
Cortland Capital Market Services, LLC Adopts Yardi Investment Management
JDRF and IBM Collaborate to Research Risk Factors for Type 1 Diabetes in Children
MasterControl Unveils New Corporate Headquarters
MyoKardia Reduces VM Backup Budget by 50% with NAKIVO
The Weather Company, an IBM Business, to Integrate Global Flight Tracking Data from FlightAware
ROLI Harmonizes its Global Business with NetSuite OneWorld
Independent Research Firm Recognizes Hexaware as A Strong Performer in Continuous Testing Providers’ Evaluation
Airbus Selects OneLogin
Higher Education Institutions Select Oracle EPM Cloud to Drive Student Success
Splunk Introduces Splunk Insights for AWS Cloud Monitoring
HSBC and IBM Develop Cognitive Intelligence Solution to Digitise Global Trade
New Absolute 7 Platform Extends Endpoint Visibility and Control, Enabling Enterprises to See, Manage and Secure Every Endpoint, Everywhere
Sony and Sony Global Education Develop a New System to Manage Students' Learning Data, Built on IBM Blockchain
Oracle Empowers Organizations to Meet Accelerating Market Changes with Major Innovations to Supply Chain Management Cloud

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  NAKIVO, Inc.





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)