PRTODAY / NewswireToday Free press release distribution service network

More news: Retail/Wholesale
Written by / Agency / Source: WorkingWonders

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Online Retailer WorkingWonders Launches A New Website -  aimed at redefining sustainability in today's competitive marketplace - WorkingWondersUS.com
Online Retailer WorkingWonders Launches A New Website

 

NewswireToday - /newswire/ - Towson, MD, United States, 2013/04/03 - aimed at redefining sustainability in today's competitive marketplace - WorkingWondersUS.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Retail/Wholesale Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The new website is live as of April, 2, 2013.

Online retailer WorkingWondersUS has launched a new website designed to give sustainability a clean, modern feel. The first major brand to focus exclusively on green products across multiple home and lifestyle categories, WorkingWonders moves into its next phase of brand development with a major focus on "better" products, and a cleaner, more sophisticated user experience.

"A simpler way of saying 'sustainable' is saying 'better,'" according to CEO Bethann Lederer.  "We've always talked about sustainability from a holistic perspective. Sustainable products aren't just better for the environment, they're better for our personal health, better for social equity, and a better value in the long run. Our challenge is to help people understand that going green applies to all of this."

Perhaps most noticeable, however, this green retailer isn't green anymore - at least not the color.

The sustainability market segment is characterized by a common shade of leafy green, something WorkingWonders used to its advantage in the mid-2000s, when going green was a popular item in the news, and a requisite part of both nominees' presidential platforms.

Today, the average consumer is bombarded with messages about sustainability, and major retail brands are skillful at green-washing their image, a term referring to the use of green-colored packaging and advertising in order to make conventional products appear sustainable. In short, green's identity is compromised.

"We still have better products," notes Lederer. "It's time for them to compete on a mainstream level."

WorkingWonders moves beyond the typical perception of green retail with their new website, achieving a sophisticated mainstream appeal. At the same time, the presence of the company's Green Guide™, their (multi-colored) proprietary information system for evaluating products, is bolstered on every product page. This means sustainability information is given where it matters most, at the product level, to help consumers make informed purchases.

So from now on, sustainability doesn't have to be green. And according to WorkingWonders, it might even be better if it's not.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Retail/Wholesale Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: WorkingWonders

 
 

Availability: All Metropolitan Area

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Retail/Wholesale articles,
CATCH Visitors via Your Competitors Announcements!


Online Retailer WorkingWonders Launches A New Website

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Dominic A. Lucas - WorkingWondersUS.com 
410-828-0113 dominic[.]workingwondersus.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any WorkingWonders securities in any jurisdiction including any other companies listed or named in this release.

Retail/Wholesale via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From WorkingWonders / Company Profile


Read Retail/Wholesale Most Recent Related Newswires:

World's First See through 'Child On Board' Sticker Prevents Accidents, Promotes Safety
Retail IT Specialist Detego Launches New Software for Omni - Channel Retailing
Online Grocery Store Somaya’s Kitchen Launched in the United Kingdom
Author & CEO of Market Viewpoint, Angela Megasko Presents At MSPA-NA’s Annual Shopperfest in Las Vegas, Nevada
Oracle and Snapchat Measure Impact of Snap Ads On Sales in Stores
Russian Grocery Leader O’KEY Selects JDA to Drive Higher Sales and Profits
Rose Pharmacy Leverages JDA Merchandise Management System to Improve its Customer-centric Focus
RAANGE Interactive Secures One Million Customer Leads in 6 Months for Retailers
ARCH Design Relocates to 30,000-Square-Foot Facility
Azoth Analytics Releases 2015-2020 Global Handbags Market Trends, Opportunities and Forecasts
spexGrip Introduces Innovative Glasses Holder
Belle Lingerie Celebrates 10 Years of Online Trading
iControl Recognized as One of the Best Entrepreneurial Companies in America by Entrepreneur Magazine
Aurorae Launches Aqua Division with Sport & Swim Towel Line
Sinesy Unveils First Fashion Buying Digital Solution - PickTOUR

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)