Infusionsoft, creator of the all-in-one sales and marketing software for small businesses, today kicks off its highly anticipated user conference, InfusionCon 2013, with the unveiling of its 2013 Spring Release. For most small businesses, sales and marketing is hard. Infusionsoft understands the challenges small businesses face, which is why the Spring Release is all about making sales and marketing easier for users. The new features and enhancements help small businesses tackle what matters most to them increasing sales productivity, getting into the social media game, improving their marketing campaigns, and investing in activities that drive real results.
The 2013 Spring Release was revealed this morning during the opening keynote at InfusionCon, where more than 2,000 successful small business owners from around the globe have come together for three days of inspiring education, product training, networking and keynote presentations. Speakers include Daymond John, founder of FUBU and investor on ABC's Shark Tank, and David Allen, author of three books including the international bestseller Getting Things Done.
Infusionsoft CEO Clate Mask says,"We understand that time is everything for small business owners and we believe that being successful shouldn't come at the cost of having a life. Everything we do at Infusionsoft from the enhancements we make to the software to the experience we create for attendees at InfusionCon is about helping small businesses be successful while also making their lives easier and more enjoyable. Our promise to small businesses is that our software will save you time and grow your sales, and Infusionsoft is, and will always be, your biggest ally."
The Spring Release delivers on the promise of saving time and growing sales for small businesses. Highlights from the Spring Release include:
• Grow Sales and Save Time with Sales Productivity Tools
New sales productivity tools like My Day make it easier to get organized, create quotes and move swiftly through sales activities to close more deals.
• Create Social Media Campaigns that Get Results
GroSocial by Infusionsoft makes it possible to create social campaigns on Facebook that generate leads. Originally a stand-alone solution, GroSocial can now be accessed directly from Infusionsoft's Campaign Builder, making it even easier to create, manage and track social media marketing campaigns that get results.
• Save Time & Improve Results with Pre-Built Marketing Campaigns
Infusionsoft's Marketplace includes a library of free, pre-built marketing campaigns that are proven to convert leads into buyers. Instead of starting from scratch, customers can download a campaign to their Infusionsoft app, personalize it and publish.
• Learn Infusionsoft Faster with Interactive, In-App Product Training
Infusionsoft's new interactive training tutorials make it easy for users to learn about their favorite features directly from within their Infusionsoft application.
“Before any release we spend hundreds of hours listening to our customers so that we understand exactly what they need from our software to run their businesses successfully,” says Infusionsoft chief product officer Richard Tripp. “The enhancements in the Spring Release make the app easier to use so that our small business customers get results faster and more efficiently. Our customers ask us to make sales and marketing easier for them and that's exactly what we're doing with this release.”
"I've watched Infusionsoft grow over the last several years and it's nice to see that through it all they've stayed true to the small business market and the entrepreneur," says Paul Greenberg, author and principal of The 56 Group. "This company is acutely aware of what small businesses both want and need to move the needle with sales and marketing. I very much look forward to this year's reveal at InfusionCon, particularly the integration with GroSocial."
The Spring Release will become available to all customers in May.
Fresh off a $54 million round of funding led by Goldman Sachs and an acquisition of social media marketing software GroSocial, Infusionsoft has dominated the small business software market with its unique software that fuses CRM, marketing and e-commerce into one system.
More than 13,500 customers representing nearly 50,000 users in over 70 countries rely on Infusionsoft to help their businesses succeed. In 2012, Infusionsoft customers captured 40 million leads, sent 3.2 billion emails and processed $1.5 billion in transactions.
“InfusionCon completely blew me away last year,” says Shaun Whynacht, Infusionsoft customer and owner of Blue Cow Creative. “I have never been to a conference with so much passion and energy. Last year was my first InfusionCon, this is my second year attending, and it will definitely not be my last. I'm travelling 12 hours from Nova Scotia to come and if you are an Infusionsoft user, you can't afford to miss this event.”
InfusionCon 2013 is happening March 27-29 in Scottsdale, Ariz. at The Westin Kierland Resort & Spa. Information on the InfusionCon 2013 agenda, speakers and networking events, can be found at infusioncon.com/.
Infusionsoft (infusionsoft.com) provides an all-in-one sales and marketing software for small businesses. Its web-based system helps small businesses automatically market to get more customers, grow sales and save time. The privately held, six-time Inc. 500/5000 company is based in Chandler, Ariz. and is funded by Goldman Sachs, Mohr Davidow Ventures and Signal Peak Ventures.