KXEN, the leading provider of predictive analytics for business users, today announced that Skyrock.com, one of the leading social sites in Europe, has successfully deployed KXEN’s InfiniteInsight® Recommendation to improve stickiness and social engagement for its more than 18 million monthly visitors.
“We’re ecstatic with the results we’ve achieved thanks to KXEN,” said Rémi Kirche, Marketing Director at Skyrock.com. “KXEN’s InfiniteInsight® Recommendation is giving us the ability to offer our members new services which have boosted engagement and overall site stickiness. Best of all, results with KXEN have been consistent over the past year, giving a real competitive advantage to our company.”
Skyrock.com is one of the fastest growing social network sites in the world, offering its members a free, personal web space to create blogs, add a profile, and exchange messages with other registered members. To assist in monetizing the site’s rapid growth, Skyrock.com made a strategic decision to improve their member’s overall experience which would increase site stickiness and provide more valuable advertising impressions.
To achieve this objective, Skyrock.com standardized on KXEN’s InfiniteInsight® Recommendation, which, unlike traditional recommendation engines, analyzes massive amounts of Big Data to provide personalized recommendations, such as products, friends, content (like blog posts) and targeted ads, to each unique visitor. Big Data is valuable to companies like Skyrock.com, because it unlocks new sources of information that organizations could only dream of 5 years ago and can greatly increase prediction accuracy.
Skyrock.com uses InfiniteInsight® Recommendation to analyze the volumes of Big Data collected on their website, including:
• Over 1 billion page views per month;
• 1.4 million new comments daily;
• 1 million “thumbs up” daily;
• 1.8 million messages daily;
• Over 10 TB of monthly data.
“KXEN is committed to helping e-Businesses like Skyrock.com gain unparalleled insight about their members,” said John Ball, CEO of KXEN. “We believe that personalized recommendations are critical for today’s e-Business to drive monetization of their websites.”
As a social site where content is viewed and shared between members, Skyrock.com uses InfiniteInsight® Recommendation to offer a list of 20 relevant ‘friend’ recommendations each morning to its members. Using this strategy, Skyrock.com has doubled the number of ‘friend’ requests and their corresponding rate of acceptance. On average, Skyrock.com sees more than 600,000 new ‘friend’ links each day.
Member Insight and Personalization
Skyrock.com also uses KXEN’s InfiniteInsight® to better understand individual users and identify communities with similar interests, characteristics and behaviors. Through InfiniteInsight®’s analysis, Skyrock.com has detected 20,000 distinct communities such as shopping fans, horseback riders, new moms and car fanatics.
Skyrock.com is now piloting these results to recommend blog postings to visitors and members based on their profiles and tastes to further increase site stickiness. “These results opened our eyes on the power of customer data,” concluded Kirche.
Skyrock.com is a social networking site that offers a free space on the web to allow its users to create blogs, add profiles, and exchange messages with other registered members. Founded in December 2002, Skyrock.com was ranked a few years later as the world's seventh largest social network, and today counts more than 11 million registered users in France, 18 million distinct visitors and 1 billion page views every month, which places it among the top 10 sites in France, Belgium and Switzerland.
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.