Piribo Ltd today announces the launch of a new online retail venture, reportbuyer.com two years after founding the specialist biotech and pharma internet store piribo.com. ReportBuyer will supply in excess of 10,000 business information products, including off-the-shelf market research from over 80 publishers with a particular focus on seven business sectors. These are the Automotive industry, Banking & Finance, Computing & Electronics, Energy & Utilities, Food & Drink, and Telecoms as well as Pharma & Healthcare. ReportBuyer.com has a specially designed house style and page layout, quite distinct from Piribo.com
To mark the launch of ReportBuyer.com, five free short reports will be available via the website on topical issues in finance, food, soft drinks, telecoms and the automotive industry.
With ReportBuyer.com the company is responding to the demand and widespread use of the internet for business research. The founders believe that business customers will increasingly purchase low to mid-value information products directly from the web.
The specialist search engine facility developed by the company gives both websites state-of-the-art abilities to categorise, organise and sell reports and books. By aggregating many information sources previously scattered across the web, the Company aims to become the first port-of-call for business executives worldwide, who are looking for specialist information.
The company philosophy is to automate buying and related business processes by building bespoke solutions in-house. The key to this is its e-fulfilment system which delivers electronic versions only of reports direct to the customer, thereby eliminating costs associated with traditional fulfilment such as warehousing and logistics.
The company's commercial strategy is to work with respected business information publishers and highlight their products to a broader customer base using a highly optimised website and ‘opt-in’, targeted, marketing initiatives.
The two founders, Edwin Bailey, himself an author and publisher, and Nick Catt, the proprietor of a successful web development agency, set up Piribo Ltd to meet the demand for information created by the worldwide web. Says managing director Edwin Bailey, “With Piribo.com we have worked hard to create a very user friendly and workable website and managed to reach a profit without resorting to outside capital. The feedback from Piribo customers tells us that ReportBuyer.com can benefit from our particular formula.”
About Piribo Ltd
Piribo Ltd is a UK-based private company established in September 2004 as an online retailer of business information, initially specialising in the pharmaceutical and biotechnology sectors, through piribo.com. The piribo.com website is the UK’s largest online biopharma information store, now carrying over 6,000 English language titles including, market reports, studies and books, currently sourced from over 60 publishers. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest.
In January 2007 Piribo Ltd launched ReportBuyer.com widening the retail base to include Automotive, Banking & Finance, Computing & Electronics, Energy & Utilities, Food & Drink and Telecoms as well as Pharma & Healthcare.