Antix Labs and Toshiba have announced a collaboration to help consumers in the home or on the move share their high quality casual and premium video games with their friends as easily as they can share their music and their video.
TransferJet™ is a Close Proximity Wireless Transfer technology featuring simple operation, safe connection and efficient transfer of data. Touching two devices together can initiate a secure transfer of files; a short transmission distance minimizes any risks of data theft, while users can specify and restrict which other devices can be connected. TransferJet’s maximum data throughput is 375 Mbps so that even large files can be transferred in just a matter of seconds.
TransferJet enables large data files such as movies and Antix-based games to be distributed very quickly between devices. Francis Charig, Founder of Antix Labs said,“When we received the invitation from Toshiba to collaborate, the technology’s transfer speed, of course, excited us but it was that speed combined with the exceptional ease of use that truly impressed us as being both disruptive and commercially compelling. To be competitive, any games service has to be fun, efficient and straightforward. TransferJet achieves all of this. With game files becoming ever larger to take account of increasing screen resolutions, we must have highly efficient methods of transfer if we’re to keep the consumer’s attention. TransferJet encourages users to share because it eliminates the barrier of technology.”
Armin Derpmanns, General Manager of Business Development at Toshiba Electronics Europe commented: ”Some people still believe TransferJet technology is in competition with Wi-Fi. The truth, however, is that technology like TransferJet will enhance user experience because of the way its operation parallels natural human interaction. The Antix Game Service model is a breakthrough in bringing content to consumers beyond existing business models. Both companies have been focusing on developing solutions that enhance consumer benefits. The collaboration with Antix is a perfect match to combine service and technology with similar intentions in mind and to bring those enhancements to the consumer.”
The Antix Game Service is the only multiplatform game service that allows high definition native games to be shared across different devices both on and off-network, irrespective of processor architectures, operating system, input device, screen size, screen orientation and user payment method. A single binary of a native game can be run by and shared between phones, tablets, televisions, set top boxes, PCs and other devices.
Jeff Moles, Business Development Director at Antix said,“Apple’s game services are designed to be incredibly easy to use. Antix has the same focus on ease of use so when Toshiba demonstrated TransferJet we immediately could appreciate its value for users as well as the monetizing benefits for service providers.”
As part of the cooperation, Antix will demonstrate how Toshiba’s recently announced TransferJet-based adapters work with the Antix Games Service to enable the fast and easy sharing of mainstream games across platforms and between users in a transparent and secure manner.
Toshiba’s own press release to explain about the collaboration was also issued today and emphasizes the point that the combination of Antix Game Service paired with TransferJet technology is a perfect example of how consumers and content publishers can enjoy the benefits simultaneously.
About Antix Labs Ltd (Antix)
Antix (antixlabs.com) enables consumers to download and play their HD quality, certified native games virally on to their STBs, TVs, phones, tablets and PCs. Users can play with their friends on the move and in the home on their digital devices, whether or not they are connected to a network and can distribute games much in the way they can their music, video and pictures. All user payment models are supported and can be localized to optimize monetization for service providers and publishers. A single SKU will work across all supported devices utilizing Antix’ unique Triple Lock Game Security System, improving protection for the consumer from viruses and reducing content piracy. The service is deployed using either Antix’ or 3rd party content stores with associated payment gateways. Antix, founded in 2007 by World Economic Forum Technology Pioneer, Francis Charig, delivers an integrated, next generation TV, STB, mobile and multi-screen service even across highly fragmented networks. The Antix Game Service has now been mandated by operators, broadcasters and device manufacturers, and Antix works with an increasing number of the world’s leading games publishers. A Game Developer Kit is available free of charge from the Antix website.