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BASF to Focus its Leather and Textile Chemicals Business on Growth Markets - BASF will re-shape its Leather and Textile Chemicals business with increased focus on the growing Asia Pacific region and high value-adding applications such as applications for the leather automotive industry and premium textile articles - BASF.com
BASF to Focus its Leather and Textile Chemicals Business on Growth Markets

 

NewswireToday - /newswire/ - Ludwigshafen, Germany, 2013/03/18 - BASF will re-shape its Leather and Textile Chemicals business with increased focus on the growing Asia Pacific region and high value-adding applications such as applications for the leather automotive industry and premium textile articles - BASF.com. DE000BASF111

   
 
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• Focus on growth regions and high value-adding applications;
• Global innovation center to be established in China;
• Adaption of organizational setup to market needs.

The global R&D activities for both businesses will be established in Shanghai, China.

“BASF strives to remain the preferred partner of the leather and textile industries for reliable and innovative chemical solutions,” said Fran ç ois Desné, Senior Vice President, Global Business Unit Leather and Textile Chemicals in BASF. “We are re-shaping our business setup to strengthen our long-term ability to compete in a rapidly changing market environment.”

Focus on growth areas and high value-adding applications
BASF will implement specific measures to focus the geographic presence and innovation efforts in order to grow in profitable and high value-adding applications. Leather Chemicals will concentrate on core technologies for the automotive and premium leather segment. Textile Chemicals will sharpen its focus on value adding steps such as printing and finishing while providing solutions for the manufacturing of premium textile articles.

Global innovation center to be established in China
Asia, in particular China, is the key growth market for the business, thus BASF is establishing a global innovation center for Leather and Textile Chemicals in Shanghai. Located within the BASF Innovation Campus in Shanghai, the center will be part of the R&D Innovation Verbund which serves as a platform of excellence for integrated R&D resources and applications to produce the best solutions for the market.

Adaption of organizational setup to market needs
In order to support the growth regions and to increase its efficiency towards the market, the business will adapt its organizational setup. The planned measures will lead to a reduction of about 65 positions globally, including 29 in Ludwigshafen. In order to support the expected growth, for example in China, India and Turkey, the organization will build up about 23 positions. BASF expects to complete the planned measures by end of 2014.

About BASF
BASF (basf.com) is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of €78.7 billion in 2012 and had more than 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

About BASF’s Leather and Textile Chemicals
BASF's Leather and Textile Chemicals global business unit (performancechemicals.basf.com) is a leading global supplier of chemical solutions to the leather and textile industries. Present along the entire industry value chain, it offers innovative and sustainable solutions that are used in all essential steps of leather and textile production including products for weaving, pretreatment, optical brightening, printing, coating and finishing, as well as dyeing auxiliaries for textiles, in addition to chemicals for all wet-end to finishing processes in the leather industry. Headquartered in Singapore, the business operates sales, production plants and research & development globally.

Contacts:
Birgit Wesche, Trade media
P: +49 621 60-42286 - E: birgit.wesche[.]basf.com.

Adeline Choo, Trade press
P: +65 6432-3670 - E: adeline.choo[.]basf.com.

 
 
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Written by / Agency / Source: BASF

 
 

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BASF to Focus its Leather and Textile Chemicals Business on Growth Markets

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BASF |
Publisher Contact: Thomas Nonnast - BASF.com 
+49 30 206 295 034 thomas.nonnast[.]basf.com
 
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