PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: TIBCO Software, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

TIBCO Enhances Real-Time Loyalty Marketing Platform - Loyalty Lab Version 13.1 allows marketers to serve consumers down-to-the-second (NASDAQ: TIBX) - TIBCO.com
TIBCO Enhances Real-Time Loyalty Marketing Platform

 

NewswireToday - /newswire/ - Palo Alto, CA, United States, 2013/03/13 - Loyalty Lab Version 13.1 allows marketers to serve consumers down-to-the-second (NASDAQ: TIBX) - TIBCO.com. NASDAQ: TIBX

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering IT Services/Network Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

TIBCO Software, Inc. today announced the latest version of its unified marketing platform, TIBCO Loyalty Lab® Reward 13.1. With this release, Marketers are able to build real-time marketing initiatives and engage customers through various channels-point-of-sale, web, mobile and social, using down-to-the-second contextual information.

"Today, opportunities are lost because businesses are not interacting with consumers in real-time and in context," says Matt Elders, vice president, TIBCO Loyalty Lab. "Consumers now can expect offers to come to them when they want or need them, and in ways that allow them to react instantly, while on the go or in person."

Loyalty Lab® Reward 13.1improves the ability to process event-driven data-customer profiles, inventory levels, the time and day a customer walks by a store--into context instantly, using market-leading, real-time technology from TIBCO. Marketers not only can understand a consumer's full shopping experience and habits at any given moment, they can also instantaneously respond to events and deliver relevant offers or messages.

This release enables real-time marketing that's event-driven at scale with:

Sub-second response time delivered by embedding TIBCO BusinessEvents® Extreme as the native processing engine for the TIBCO Loyalty Lab Reward platform.
Enhanced Basket Profile functionality giving marketers the ability to target or qualify offers against the contents of a customer's basket.

According to Gartner's December 2012 report titled, Me Marketing: Get Ready for the Promise of Real-Time, Context-Aware Offers in Consumer Goods,"By 2015, context-aware promotions will compose 10% of promotional activity among consumer goods manufacturers in developed markets."

Loyalty Lab® Reward 13.1 is now available and delivers on TIBCO's two-second advantage® promise-to deliver the right message or offer to the right person at the right time.

About TIBCO
TIBCO Software, Inc. (tibco.com) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it's efficient claims or trade processing, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage® the ability to capture the right information, at the right time, and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes, and applications in real time.

TIBCO, two-second advantage, Loyalty Lab, TIBCOBusinessEvents Extreme, and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

Contact: Fran Lowe - Engage
P: 510-748-8200 - E: flowe[.]engagepr.com.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering IT Services/Network Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: TIBCO Software, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
IT Services/Network Management articles,
CATCH Visitors via Your Competitors Announcements!


TIBCO Enhances Real-Time Loyalty Marketing Platform

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

TIBCO Software, Inc. |
Publisher Contact: Amy Groden-Morrison - TIBCO.com 
617-702-1710 amorriso[.]tibco.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any TIBCO Software, Inc. securities in any jurisdiction including any other companies listed or named in this release.

IT Services/Network Management via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From TIBCO Software, Inc. / Company Profile


Read IT Services/Network Management Most Recent Related Newswires:

AXILSPOT Expands Operations to the Middle East and Africa
Radware Powers XO Communications New DDoS Mitigation Service
Columbia College Chicago Builds E-Learning Network on ADVA FSP 3000
Strategic Integration Partners Significantly Increases Cloud Sales 200% with The Evolve IP OneCloud™
AlgoMatch and Arista 7160 Series Drive Advanced Network Enforcement
DigitalRoute to Attend TM Forum Asia on December 7-8 in Singapore
Evolve IP Honored with BroadSoft ‘Game Changer’ Award
ADVA Optical Networking Introduces Ensemble SmartWAN to Accelerate Virtualized SD-WAN
NEC Enhances Security At The 2016 APEC Economic Leaders' Week in Peru
Philip Linehan Joins EDTS as Sales Executive in Carolinas, Georgia
Multipharma Signs Five-year Contract with Damovo for Transformation Towards New Way of Working
Marcus by Goldman Sachs Deploys Finacle Solution on Cloud for its New Online Lending Business
ICSA Labs Affirms Radware's DDoS Mitigation Software and Testing Methodology
Verint Receives Frost & Sullivan’s Best Practices in New Product Innovation Award for Robotic Process Automation
NEC Participates in Global Wireless Summit 2016

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)