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Raleigh, NC, United States, 2013/02/25 - YellowWood Group, a marketing and sales performance company, achieves 10-year milestone through the vision of its founder and CEO Olalah Njenga - YellowWoodGroup.com.
2013 is a milestone year for Raleigh-based YellowWood Group, LLC. YellowWood Group, under the leadership of its CEO, award-winning strategist Olalah Njenga, celebrates a decade of excellence in marketing this month. In 2012, YellowWood Group achieved a critical component of Njenga’s vision by opening a second point of presence in the United States. Njenga, with the guidance of her advisory team, chose the Uptown business district of Charlotte, NC as its second office, which officially opened in November, 2012.
Focused on helping CEOs, management teams and business owners close the gap between marketing spend and sales performance, YellowWood Group produces results for clients across varying industries. By developing an effective Strategic Approach that reflects an ideal combination of marketing strategies, tactics and tools, Njenga says the secret ingredient for every client comes down to the “inspired action” required to help the company become unstoppable. Njenga says many companies want to achieve “unstoppability” and reach their business and revenue goals, but over the years she’s learned that not every CEO or business owner possesses the type of drive that fuels inspired action.
As an entrepreneur celebrating ten years in business, Njenga’s story is inspirational and interesting. After being laid off from an international technology giant, Njenga was told her strengths lie in entrepreneurship based on the results of assessment tools and batteries completed by the outplacement firm engaged to help displaced employees. Njenga was subsequently told,“There is no job for you.” Once she recovered from the shock of discovering her latent traits of entrepreneurship, Njenga used her separation package as the seed money to start the company in 2003.
When asked what advice she would give to entrepreneurs, Njenga offered this insight: “Be clear about what you do and what you don’t do. Don’t let happenstance take you down paths that are not part of your vision.”
YellowWood Group’s Raleigh office is located in Lafayette Village at 8480 Honeycutt Road, Suite 200, Raleigh, NC, 27615. The Charlotte office is located in Transamerica Square at 401 N. Tryon Street, 10th Floor, Charlotte, NC, 28202.
The company plans to add a third point of presence in 2015.
About YellowWood Group
As a marketing and sales performance company, YellowWood Group (yellowwoodgroup.com) specializes in closing the gap that exists between marketing initiatives and sales performance. Working directly with CEOs, management teams and business owners, YellowWood Group uses a proprietary strategic model to help companies identify and leverage market differentiators and assert their competitive advantage. Connect with a YellowWood Group Marketing Analyst to schedule a confidential StratChat™ via phone at 919-783-4101