BIG, the UK and European leading specialist for name and event badges has delivered an effective badging solution for branded and personalised event name badges for its building construction customer, Walter Lilly.
Walter Lilly is a London-based specialist construction company. Established in 1924, they are recognised as leaders in their field and are renowned for their high quality of work and ability to meet the most complex of building requirements. They are also the recipients of a broad range of quality, environment and safety awards and have a prestigious and high profile list of public and private clients.
As regular organisers and participants of industry events and other related activities, Walter Lilly required a smart and professional system to prepare name badges for employees and guests. Their marketing team faced regular challenges where they would have to print and assemble in excess of 100 name badges, in addition to the number of 'blank badges and inserts' prepared for each event - just in case the 'no response' invitees decided to attend or bring their own guests.
The Walter Lilly policy is to have smart and professional looking badges at all times. However this was not always the case for unexpected guests, when blank badges were made up hand-written on the spot, resulting in a frustrating level of inconsistency. Consequently, they had an increasing need for an effective and efficient badging solution which would allow them to produce high quality badges with the flexibility to cater for the on-site personalisation and the challenging last minute changes in the guest lists.
Having previously seen professional name badges in use at other industry events, Walter Lilly’s Managing Director tasked his team to source equally professional and easy to use badging systems. Following an online search, New Business & Marketing Coordinator Kelly Gower came across BIG Badges and contacted them for samples and further information.
Based on recommendations from Aisha Siddiq, Senior Account Manager at BIG, they ordered the durable and scratch-resistant re-usable Selfit MultiLine badges. After investing in the Selfit System, Kelly Gower remarked that,“I'm pleased to say that our BIG badge system is proving to be a great investment for Walter Lilly. Whilst the initial cost could be seen as quite high in these continued difficult financial times, it has proven to be invaluable to my role and the Business.”
Kelly continued,“As a high profile company priding itself on quality, whenever you attended as our guest - whether you were expected or unannounced - we always presented you with a quality branded name badge. With the badge system we purchased from BIG, we have completely eliminated the need for all the extra work we used to do beforehand. We now input additional attendee information and print the professional looking badge there and then on the quick and easy to use machine. This avoids unnecessary time and cost preparing badges that may not end up being used!”
Emily Brouder, BIG UK Marketing and Sales Manager said,“Walter Lilly’s approach to high quality name and event badges completely mirrors our own understanding of what we believe badging for events should be professional and high quality, with a completely stress free and easy to use system. Our team works closely with all our customers to deliver award winning customer-focused, efficient and cost-effective badge and print solutions that are fit for purpose and deliver on-going value for money. In this case, Aisha recommended the award-winning, re-usable Selfit MultiLine badging system which includes badges with a custom printed front, a larger window area for increased visibility of text and information and a wide choice of attachments. Walter Lilly reflect quality and our event badges are completely aligned to this standard.”
Since 1988, BIG has enjoyed an enviable reputation as a market leader. It continuously sets international standards in customer service, and in developing and implementing innovative badging and print solutions. As businesses look for cost effective and time saving solutions, BIG continues to push forward and introduce innovative quality solutions.
BIG badges and print solutions are leading products within the MICE industry, creating the right impression for visitors, guests, delegates and organisers at events, conferences, meetings and spectator activities such as sports, festivals and exhibitions. BIG products offer quality solutions catering for all budgets and sizes of operation within the private and public sectors. BIG also supplies an extensive range of designs for high quality name and ID badges, all designed to raise the value, visibility and prestige of client brands whenever they are used. BIG badge solutions are synonymous with customer facing staff badges within retail, hospitality, transport, education and nursing, leisure and cultural sectors in particular.
BIG (big.co.uk) is headquartered in Hampton Hill, West London and supplies its products from its 11,000 square foot manufacturing facility in Ipswich. BIG processes more than two million name badges and 13 million business cards each year for companies of all sizes and across industries.
BIG is part of the Brady Corporation, with operations in 22 countries, and distribution in over 100 others. BIG has worked for thousands of organisations of every size and in every sector. The print and manufacturing operation is located in Ipswich.