Lifecapture Interactive today launched an innovative website that offers advertisers an opportunity to buy real estate in Landsdowne, the hilarious online world based on the real-life exploits of characters from the popular Crash Addicts television program. Airing on OLN Canada since November, the Crash Addicts reality series, produced by Toronto’s Summerhill Television, follows the exploits of several drivers as they compete each week to first build, then smash up, various vehicles in a demolition derby.
Lifecapture Interactive, with financial support from the Bell Broadcast and New Media Fund, produced the entire online property, including creative development, video production, 3D animation, sound design, as well as website development and the ongoing hosting solution.
The Crash Addicts online version features bios of the characters, a show schedule and an online forum for fans, but it’s in the interactive world of Landsdowne that the fun happens. Visitors are provided a bird’s-eye view where they can fly over various buildings in a rural location. They can choose to visit “The Barn” where cast members such as “Hot Rod” Joey Kemp or Tammy “Bubbles” Bruce tell tall tales, or head over to “The Baitshop” to buy Crash Addicts merchandise, or they can even get in a car to go to “The Drive-in” that features smash-up derby clips from past episodes.
“Crash Addicts online extends an existing story and brand online, as well as providing a cutting-edge, fun experience through the seamless integration of Video, Flash and 3D technologies,” says James Milward, Senior Creative Producer at Lifecapture Interactive. “The partnership with the Bell New Media Fund and Summerhill has enabled us to articulate a new kind of online advertising that reaches far beyond banner ads.”
A “For Sale” sign on a vacant plot of land just down the road from the other attractions in the interactive world offers companies the opportunity to embed their brands seamlessly into the storyline of this rich interactive experience. Milward says this type of immersive advertising offers marketers a way to connect with a specific demographic that come to a site looking for an entertainment-based experience.
“The tone and excitement of our television series has been perfectly captured in the interactive website. As a result, the appeal of this property is greatly enhanced for the audience and advertisers alike”, said Lee Herberman, Executive Producer, Summerhill Television.
About Lifecapture Interactive
Lifecapture Interactive is a leading interactive and digital marketing solutions provider, developing off- and online integrated custom e-solutions for businesses internationally. Lifecapture was named to PROFIT magazine’s 2006 HOT 50 list that ranks Canada's fastest-growing companies.
The firm offers a range of service through its Advanced Tactics Program, including high definition video production, 3D, sound, and flash motion media to enrich user experiences on the Internet. We architect and produce custom web property solutions for medium to large sized corporations.