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Foviance, the expert in online experience management, has set a marker for the web analytics industry today with its launch of WebAbacus 5.2 - a customisable analytics tool that is fully compatible with Web 2.0.
The tool measures the impact of Web 2.0 on other marketing channels by combining log and tag data with web data. This enables marketers to evaluate the effect of emerging marketing channels such as blogs, podcasts and video streaming.
This ‘hybrid’ analysis includes the ability to additionally tag affiliate sites and pay-per-click activity, so that marketers can see at a glance which channels are performing the best. Non-web data such as TV, radio and print can also be integrated to ensure that reports offer a complete picture of a brand’s marketing and advertising activity.
A key feature of Foviance’s new web analytics tool is Post Hoc Analysis, which removes the need for clients to predefine the data categories that they wish to be analysing. At any point in time, WebAbacus 5.2 clients can alter their analysis requirements, and data categories can be extended easily.
WebAbacus 5.2 also offers dynamic reporting through its unique ‘one-click analysis’ tool, where results are generated on the fly. Reports are then viewed in a re-designed dashboard, which allows multiple data streams to be presented on one screen.
WebAbacus 5.2 is compliant with AA accessibility standards, which is unrivalled in the web analytics space. The tool also allows A/B testing, a measurement of the live impact of design and content changes on key marketing metrics, enabling marketers to adjust their advertising materials accordingly.
About Foviance
Foviance teams usability consultancy with web analytics to offer one of the world’s most cutting-edge online customer experience services.
The company is the result of the merger between WebAbacus and The Usability Company in April 2005, bringing together the powerful web analytics technology of the former with the usability expertise of the latter. The result is a ground-breaking combination of analytics software and survey technology with Human Computer Interaction (HCI) qualified usability consultancy.
Foviance offers expert usability services, in depth analysis of users’ online behaviour and an innovative Experience Management Programme.
The Experience Management Programme is a European first, providing organisations with a detailed picture of what happens when customers use their digital services, and advice on how to improve this experience.
Foviance boasts 43 of the UK FTSE 100 companies among its client roster, including the Department of Trade and Industry, Barclays Bank, Camelot, BSkyB, LG Electronics, RNIB and CharcolOnline.
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