PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Cameron Wells Communications

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Atacama Increases Sales by 20 Per Cent through On-hold Marketing - Atacama has boosted sales by 20 per cent after adopting a bespoke on-hold marketing campaign designed by audio branding specialist PH Media Group - PHMG.com
Atacama Increases Sales by 20 Per Cent through On-hold Marketing

 

NewswireToday - /newswire/ - Sale, Cheshire, United Kingdom, 2013/02/14 - Atacama has boosted sales by 20 per cent after adopting a bespoke on-hold marketing campaign designed by audio branding specialist PH Media Group - PHMG.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Multimedia furniture specialist Atacama has achieved a 20 per cent sales increase on targeted products by ditching the muzak and using its telephone to engage with customers.

The award-winning manufacturer of speaker stands and AV supports charged audio branding specialist PH Media Group with creation of a bespoke on-hold marketing campaign designed to overhaul marketing and customer service.

Now, instead of listening to silence or inappropriate music, customers are greeted by a series of targeted audio marketing messages whenever they call the company’s Leicester head office.

These messages provide information about new and existing products, enhancing customer awareness, as well as seasonally relevant offers and promotions.
“On-hold marketing is the most powerful means of cross-selling we’ve ever had and the resultant increase in sales is testament to that,” said Dennis Greenaway, UK Sales Manager for Atacama.

“It is a powerful way to align your image with your ambitions. Through on-hold marketing, we were able to project exactly the kind of company image we wanted to strive towards and reassure customers they are dealing with a brand they can trust.

“The results have been impressive, showing spikes in both sales and customer service, while delivering a clear return on investment.”

PH Media Group (phmg.com) worked with Atacama to put together an audio brand for the company, developing appropriate music and voice to fit its existing brand and business goals.

As a modest, family-run company speaking largely to a B2B audience, Atacama was keen to strike a professional, authoritative tone in order to communicate key information and increase customer perceptions about the company’s size.

The campaign proved a major success, not only delivering an increase in sales but also helping to attract new blue-chip clients.

Almost immediately, once the on hold messages were in place the perceived size of Atacama was greatly enhanced, resulting in both increases in sales opportunities and greater credibility with both new and existing customers.
“Still too few companies realise how powerful the telephone can be as a tool for engaging customers, supporting sales activity and strengthening brand reputation,” said Mark Williamson, Sales and Marketing Director for PH Media Group.

“Companies will always endeavour to answer all calls as quickly as possible but, inevitably, some calls will need to be put on hold. Used correctly, this time can represent a golden opportunity for communicating key messages to an attentive audience.”

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Cameron Wells Communications

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


Atacama Increases Sales by 20 Per Cent through On-hold Marketing

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Connor Murphy - CameronWells.co.uk 
+44(0)16 1973 4158 connor.murphy[.]cameronwells.co.uk
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Cameron Wells Communications securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Cameron Wells Communications / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

Dentsu Announces Agreement to Acquire Happy Creative in India
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Web Analytics Company Wasabi in France
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading PR Agency Perfect Relations in India
Dentsu Announces Investment by Dentsu Aegis Network in Avid Media, A U.K. Leader in Content Marketing And Native Distribution
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Digital Experience Agency WiTH Collective in Australia
Dentsu Announces Acquisition by Dentsu Aegis Network of Cosin Consulting in Brazil
Dentsu Announces Acquisition by Dentsu Aegis Network of Audience Data Management Company Accordant Media in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Lifestyle Marketing Agency Markenloft in Germany
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Leading Independent Data Marketing Agency Merkle in the USA
Dentsu Announces Acquisition by Dentsu Aegis Network of B-to-B Marketing Agency Gyro in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Digital Marketing Agency WIS in Taiwan
Pure360 Launches Realignment and Product Upgrade to Market
Dentsu Wins Thirty-One Lions at the Cannes Lions International Festival of Creativity 2016
Dentsu Announces Agreement to Acquire Leading Digital Agency Magnetix in Denmark
Dentsu Announces Acquisition by Dentsu Aegis Network of Performance Marketing Agency Search Factory in Australia

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Triggr & Bloom

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)