Cision and The Newtown Memorial Fund Inc., a fund created to address short- and long-term community needs in the wake of the Sandy Hook Elementary School tragedy, jointly announce that Cision will donate its PR software to assist with the fund’s outreach needs.
The software will allow The Newtown Memorial Fund to share its story as it creates a physical memorial honoring the students and teachers who lost their lives and establishes academic scholarships in their names.
Established by current and former residents of Newtown, the fund was created in the hours following the tragedy. Its Board of Directors includes local law enforcement officials, educators, business leaders, and professionals from the mental health, development and communications industries.
“We sincerely appreciate Cision supporting our mission to help the community recover,” said Brian Mauriello, founder of The Newtown Memorial Fund. “Doing nothing was not an option. We aim to focus on a long-term solution to help in the healing process and with the needs of future generations.”
The Newtown Memorial Fund is working towards raising $26 million to commemorate the 20 children and six adults who lost their lives on December 14, 2012. To date, the fund has collected over $750,000 in donations, which arrive daily from around the world. Handwritten notes, cards, poems or messages accompany each contribution sent from individuals and organizations with no ties to the community beyond wanting to show the town that it is not alone.
“Cision PR software will allow us to reach out to national and international media as well as digital influencers,” said Amy Bailey, a public relations professional and former Newtown resident assisting with the fund’s PR efforts. Like each of the fund’s staff and directors, she serves as a volunteer on the publicity sub-committee.
“Telling our story through an ongoing media campaign will support our fundraising goals and help the public understand our outreach activities as we continue to assist with the healing process,” she said. “We’ve been purely website- and social-media-driven, aside from any direct media contacts we collectively have. But by getting our message to a broader media list, Cision will allow us to credibly scale upward and reach a wider audience quickly and effectively.”
About The Newtown Memorial Fund
The mission of The Newtown Memorial Fund, Inc. (newtownmemorialfund.org) is to create a sustainable fund to provide for the immediate and ongoing needs of those affected by the Sandy Hook Elementary School tragedy, to construct a physical memorial honoring the lives lost on December 14, 2012, and to establish academic scholarships in the victims’ names for future generations of Newtown students. Donations can be made through the website and by mail at Newtown Memorial Fund, Inc., PO Box 596, Botsford, CT 06404.
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011.