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MusicRadar’s Global Growth Continues with Launch of French Language Edition - Musicradar.com, the world’s leading website for musicians, continues its rapid growth, with the launch of a full French-language edition in Spring 2013
MusicRadar’s Global Growth Continues with Launch of French Language Edition

 

NewswireToday - /newswire/ - Bath, Banes, United Kingdom, 2013/01/21 - Musicradar.com, the world’s leading website for musicians, continues its rapid growth, with the launch of a full French-language edition in Spring 2013. LSE: FUTR

   
 
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Following the site’s successful redesign, MusicRadar will be launching a fully localised version of the site for French consumers.

MusicRadar.com’s growth has been powered by providing a worldwide audience with:

• Breaking gear news covering all the major instrument and accessory releases;
• Artist interviews offering real insight into the nuts and bolts of the creative process;
• Expert tuition for all levels, from beginners to experts;
• Independent reviews from the world’s leading experts in guitars, music technology and drums.

It’s the combination of independent reviews and news, and innovative commercial packages that offers clients a unique opportunity to reach consumers. The site is already working with key manufacturers such as Korg and Roland in the US and UK, and leading retailers globally. We offer a range of commercial services from bespoke advertising and creative solutions, to Shopping Partner packages, which drive direct results for our retail partners.

Musicradar.com launched in 2007 and now drives 1.6 million unique users per month and in excess of 15 million page impressions, a number that continues to grow.

Marie-Claire Begrich who has joined the MusicRadar team as Sales and Marketing Manager, will be heading up the site’s commercial activity in France said “Having previously worked in the French music industry for four years, I feel that MusicRadar offers the French music market a unique opportunity to promote their products and brands. Since its launch in 2007 the site has established itself as a market leader, this rapid growth has been driven by offering musicians the largest amount of trusted independent product reviews available online. Therefore the new French edition will offer the market the opportunity to reach musicians actively looking to purchase products. We have a range of innovative ways our commercial partners can engage with our audience and I am really looking forward to developing these in partnership with key brands and retailers in France”

Rob Last, Publisher of MusicRadar.com, says,“Due to MusicRadar’s ongoing growth, and the sales acceleration of our digital music making titles, we are now reaching more musicians than ever. We’ve never been in a better position to work with our partners, engaging consumers and helping them to promote their brands and ultimately deliver profits for their businesses. The quality, volume and above all independence of our product reviews gives us a unique opportunity to work with the French music industry.”

Will Groves, Editor-in-chief of MusicRadar.com, says,“The launch of the French edition of MusicRadar is the next stage in our continued global growth. We’re excited about increasing our coverage of the vibrant French and mainland European Music Making scenes.”

About Future plc

• Future plc (futureplc.com) is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR).
• We have operations in the UK, US and Australia creating 200 publications, apps, websites and events.
• We hold market-leading positions in Technology, Entertainment, Music, Creative and Sport & Auto sectors.
• Future sells more than 24 million magazines every year, that’s 45 magazines sold every minute. Our most well-known brands include T3, Total Film, Classic Rock and Official Xbox Magazine.
• We attract more than 50 million monthly global unique users to our websites, which include techradar.com, gamesradar.com, bikeradar.com and musicradar.com.
• We deliver over 100 digital editions, selling over two million products in the last 12 months through Apple’s Newsstand for iPad.
• Future exports or syndicates over 200 publications to over 90 countries, making us the UK’s number one exporter and licensor of magazine content.
Future is currently Consumer Digital Publisher of the Year for both the Association of Online Publishers and the Professional Publishers Association.

La Croissance Mondiale de MusicRadar Continue avec le Lancement de Son Edition en Langue Française

Musicradar.com, site leader mondial pour les musiciens, continue sa croissance rapide avec le lancement, au printemps 2013, d’une édition entièrement en langue française.

Suite au succès du nouveau design du site, MusicRadar a décidé de lancer une version du site Internet entièrement destinée aux consommateurs français.

MusicRadar doit sa croissance à l’intérêt que son audience mondiale porte à…

Ses breaking news qui annoncent les parutions d’instruments et accessoires les plus importantes
Ses interviews d’artistes qui permettent de vraiment comprendre les rouages de l’approche créative
Ses leçons particulières proposées par des experts et s’adressant à tous les niveaux, de débutants à spécialistes
Ses revues indépendantes sur guitares, musique tech et batteries, rédigées par les experts les plus réputés au monde

C’est ce mélange parfait de revues impartiales et d’infos, et ces forfaits commerciaux innovants qui offrent à nos clients une occasion unique d’atteindre les consommateurs. Le site travaille déjà sur le plan mondial avec les principaux fabricants des Etats-Unis et du Royaume-Uni, tels que Korg et Roland, et avec les principaux revendeurs. Nous proposons une gamme de services commerciaux variés, de la publicité sur mesure et des solutions créatives aux forfaits Shopping Partner, qui entraîne des résultats immédiats pour nos partenaires détaillants.

Musicradar.com, qui a été lancé en 2007, attire maintenant 1,6 million de visiteurs par mois et produit plus de 15 millions de pages d’impression, un chiffre qui continue de croître.

Marie-Claire Begrich, qui a rejoint l’équipe de MusicRadar en tant que Commercial et Marketing, et dirige l’activité commerciale du site en France, a déclaré « Avec quatre ans d’expérience professionnelle au sein de l’industrie de la musique en France, je pense que MusicRadar offre au marché de la musique française une occasion unique de promouvoir ses produits et ses marques. Depuis sa parution en ligne en 2007, le site s’est imposé comme leader du marché, cette croissance rapide ayant été générée par l’accès des musiciens à un grand nombre de critiques, impartiales et de confiance, des produits disponibles en ligne. Du coup, la nouvelle édition française donnera l’occasion au marché de la musique d’atteindre ces musiciens qui ne demandent qu’à acheter leur matériel. Notre gamme de moyens novateurs va permettre à nos partenaires commerciaux de communiquer avec nos lecteurs, et je suis réellement impatiente de développer ces moyens innovants en partenariat avec les marques et les détaillants clefs de France. »

Rob Last, Editeur de MusicRadar.com, déclare « Grâce à la croissance continue de MusicRadar et à l’accélération des ventes de nos magazines numériques de création musicale, nous atteignons plus de musiciens que jamais. Nous nous trouvons maintenant dans une position de prédilection pour travailler avec nos partenaires et les aider à communiquer avec les consommateurs, à promouvoir leurs marques et, en conséquence, à engendrer des bénéfices pour leurs entreprises. La qualité, la quantité et plus encore l’impartialité de nos analyses de produits nous procurent une occasion unique de travailler avec l’industrie de la musique française. »

Will Groves, Rédacteur en Chef de MusicRadar.com, déclare « Le lancement de l’édition française de MusicRadar est la prochaine étape dans la croissance mondiale continue de notre magazine. Nous sommes très enthousiastes à l’idée d’accroître notre médiatisation de la scène dynamique du Music Making français et européen. »

Pour plus de renseignements, veuillez contacter Ben Pester, Directeur de la Communication.

Présentation de Future plc
Future plc est un groupe international de médias et une boîte d’édition numérique leader de son secteur et côtée au London Stock Exchange (symbole : FUTR).
Nous opérons aux Etats-Unis, au Royaume-Uni et en Australie et générons 200 publications, applications, websites et évènements musicaux.
Nous sommes leader du marché dans les secteurs de la Technologie, du Divertissement, de la Musique, de la Créativité et du Sport et Automobiles.
Future vend plus de 24 millions de magazines par an, soit 45 magazines vendus par minute. Nos titres les plus connus incluent T3, Total Film, Classic Rock et Official Xbox Magazine.
Nous attirons chaque mois plus de 50 millions de visiteurs à l’échelle mondiale sur nos websites, qui incluent notamment techradar.com, gamesradar.com, bikeradar.com et musicradar.com.
Nous publions plus de 100 éditions numériques et avons vendu plus de deux millions de produits par le biais de l’Apple Newsstand pour iPad ces 12 derniers mois
Future exporte ou rediffuse plus de 200 publications dans plus de 90 pays, nous positionnant comme le premier exportateur et commanditaire de contrats de licence de contenu de magazine du Royaume-Uni.
Future a été élu « Editeur Numérique de l’Année » par les consommateurs, à la fois pour l’Association of Online Publishers et la Professional Publishers Association.

 
 
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MusicRadar’s Global Growth Continues with Launch of French Language Edition

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Publisher Contact: Ben Pester - Futurenet.com 
+44(0)20 7042 4035 / +44(0)77 3771 3384 ben.pester[.]futurenet.com
 
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