NewswireToday - /newswire/ -
Windsor, Berks, United Kingdom, 2013/01/17 - Sphonic.com adds advanced global device identification to innovative new network that delivers dynamic data to eCommerce Risk Management and Customer Acceptance platforms - Sphonic.com.
Sphonic.com, the UK-based technology vendor, has launched a unique vendor network that integrates some of the leading big data technologies available for e-commerce and m-commerce clients across the globe. Sphonic.com was created by its founder Andy Lee, who has spent over 15 years advising major digital clients on their fraud management strategies and proceses. Sphonic.com enables the dynamic collection of "Big data" delivering accurate, relevant & significant data to the Risk Management Platform of Clients and Merchants enabling informed decision making. The development of Sphonic.com is designed to deliver market-leading risk management technologies to the market through a single API and customised configurations using “Workflow Manager” a flexible tool that redefines back office processes.
ThreatMetrix™ joins the Sphonic.com Network as a critical component providing digital clients access to real-time, advanced device identification technology to enable frictionless authentication of consumers interacting from the same device.
“Adding ThreatMetrix’s TrustDefender™ ID solution to the Sphonic.com network will provide consumers smoother interaction with digital services, as well as providing a crucial tool for our clients in the fight against online fraud,” said Riten Gohil, CEO of Sphonic.com.
Criminals exploit the anonymity of online transactions for everything from using stolen credit cards to impersonating other people. Device identification technologies can identify people that are not who they claim to be. By examining the devices connecting consumers to websites and looking for telltale signs for fraud across a global network of transactions, ThreatMetrix TrustDefender ID can identify high-risk transactions and stop criminal activity in real-time, before it costs the client money.
“We are delighted to join the Sphonic.com big data vendor network,” said Hassan van de Riet, Sales Director EMEA for ThreatMetrix. “ThreatMetrix’s TrustDefender ID solution will play a vital role in stopping payment fraud for Sphonic.com’s clients. We look forward to working together to provide compelling solutions for the growing e-commerce and m-commerce markets.”
With the continued growth in e-commerce across the globe, the push toward mobile payments and consumer wallets, alongside the backdrop of increasing concerns around consumer security, the Sphonic.com platform has been created with the growing demand for digital security.