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Written by / Agency / Source: BASF

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New Coatings Partner e-journal Published - Latest issue focuses on eco-efficiency - /
New Coatings Partner e-journal Published


NewswireToday - /newswire/ - Münster, Germany, 2013/01/17 - Latest issue focuses on eco-efficiency - / DE000BASF111

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What makes a product or a process more eco-efficient than others? The latest issue of BASF’s Coatings Partner e-journal is devoted to the topic of sustainability and how to measure it. It also presents innovative products and coating processes. As of now, the German and English editions of the electronic customer magazine are available on the internet at coatings The Spanish, French and Chinese editions will also be available there shortly.

BASF joined forces with paintline manufacturer Dürr to conduct a comprehensive Eco-Efficiency Analysis for automotive OEM coatings, and the results are described in the e-journal. In addition, this issue focuses on the use of BASF’s innovative coatings and paints in growth markets, such as Russia, Turkey and China.

“Sustainability is a pivotal subject of our time. The definitions are many, and implications are far reaching. As the industry-leading global supplier of paints and coatings, we have the unique position to use the power of chemistry as a driver for a more sustainable world,” said Juan Carlos Ordoñez, Senior Vice President, Coatings Solutions in North America.

Thanks to BASF’s support, Hyundai in St. Petersburg was the first car manufacturer in Russia to introduce waterborne basecoats. In Shanghai, BASF is building a new basecoat plant that features environmentally friendly manufacturing processes and technologies and is scheduled to be put in operation in 2014. Turkey is currently also considered to be a highly attractive market. Coil coatings applications for aluminum and steel panels are becoming more significant there, as highlighted in the new Coatings Partner.

As part of a cooperation, Glasurit®, BASF’s premium brand, is supporting the world’s largest car museum, located in the French city of Mulhouse, with the restoration of its vehicles. In an interview, Glasurit brand manager Ignacio Cabrera and Richard Keller, head curator of the Cité de l’Automobile Collection Schlumpf, describe their successful collaboration.

Glasurit’s new lime-yellow basecoat color, which expands 90 Line’s range of waterborne refinish products, stimulates the joy of experimenting. The trend for unusual and individual colors is also reflected in decorative paints. With Suvinil, BASF is offering innovative products, such as antibacterial paints, in South America for individual treatment of one’s own home.

About Coatings Partner
Coatings Partner targets customers, business partners and the interested public. The Coatings Partner magazine is published four times per year: once as a print version and three times per year as an independent e-journal. In addition to the current e-journal with the focus on eco-efficiency, you can also order printed versions of the customer magazine in German and English at Additional issues of the e-journal and an archive of articles are also available.

About BASF Coatings
BASF Coatings ( develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2011 BASF Coatings achieved global sales of 2.8 billion Euros. You can download a copy of BASF customer magazine Coatings Partner from

About BASF
BASF ( is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

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Written by / Agency / Source: BASF


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New Coatings Partner e-journal Published

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BASF | Coatings Partner
Publisher Contact: Bianca Magdalena Willhauck - 
+49 621 60-41685 bianca-magdalena.willhauck[.]
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BASF securities in any jurisdiction including any other companies listed or named in this release.

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