Cision, the leading provider of cloud-based PR software, services and tools for the marketing and public relations industry, today announced an agreement with social media and content expert Jay Baer to work together to promote emerging best practices and innovation in the field of content marketing.
Baer, founder and president of Convince & Convert and an author, strategist and investor, is among the industry’s premier thought leaders in social media and content marketing.
Fast Company named him one of America’s top social media consultants and the Content Marketing Institute ranked the Convince & Convert blog the No. 1 content marketing resource in the U.S. Over the course of his career, Baer has consulted with over 700 companies, and he speaks before over 75 industry groups every year. He is the co-author of The NOW Revolution.
With the agreement, Baer will help develop and co-host Cision webinars that focus on emerging trends and best practices in content marketing. The topics are designed to help communicators better manage their brand’s reputations and tell their company’s stories by creating, curating, optimizing and amplifying online content. Cision also will contribute research and insights to the Convince & Convert blog.
“We’re witnessing two revolutions,” said Heidi Sullivan, Cision’s Senior Vice President, Digital Content. “One is about how people find, consume and share content. The other is in how marketers and PR pros are producing an ongoing stream of valuable content optimized specifically for each of their key audiences. Jay’s experience, creativity and perspective will help our audiences meet that challenge. We’re thrilled to work with him.”
"The worlds of social media, content marketing, and media relations are converging in unprecedented ways,” Baer said. “I'm eager to work with Cision to help bring new ideas and best practices to their customers throughout North America.”
“Content marketing has refocused the marketing mix,” said Peter Granat, Chief Executive Officer of Cision North America. “By collaborating with a leader like Jay, Cision offers communicators expert knowledge that helps them become effective content marketers, tell their stories most effectively, and strengthen their brands.”
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011.