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London, United Kingdom, 2007/01/08 - Huw has over 15 years of marketing experience, both client-side (Air Products, Bass and Allied Bakeries) and as a consultant, spending the last five years with Quadrant, a marketing strategy consultancy. EPIC: OPS
Huw Watkins, an expert in market entry strategy and proposition development, has been named Account Director at kae: marketing intelligence – a leading UK marketing strategy firm specialising in new proposition development, market evaluation and competitive intelligence.
Huw has over 15 years of marketing experience, both client-side (Air Products, Bass and Allied Bakeries) and as a consultant, spending the last five years with Quadrant, a marketing strategy consultancy.
Working across multiple B2C and B2B sectors, his focus has been identifying new market opportunities and delivering innovative and sustainable solutions to drive revenue growth. An important part of this work has been influencing the culture, capabilities and behaviour of client organisations, ensuring that they are able to deliver the growth identified and increased revenues through world-class customer experiences. In doing so, Huw has worked across a wide range of sectors for blue-chip clients such as Eurotunnel, HP and Barclays.
“We are very pleased to welcome Huw to KAE,” said Simon Dannatt, Chief Executive Officer of KAE. “The breadth of his knowledge combined with his practical experience in assessing market opportunity and developing marketing strategy will support KAE’s growth into new areas.
KAE is a strategic marketing consultancy delivering evidence-based, strategic marketing advice focused on customers, markets, competitors and channels. We enable clients in both b2b and b2c markets to identify and capitalise on market opportunities, stay ahead of competitors, launch new propositions more successfully, build market share and increase profitability. Specifically, we provide bespoke research on areas such as market evaluation and forecasting, competitive intelligence and benchmarking and new product/service/business development (both B2B and B2C). Our approach combines incisive research, analytical rigour and practical thinking drawn from business understanding.