NewswireToday - /newswire/ -
Newport Beach, CA, United States, 2012/12/28 - Strategy expert and former Toshiba America executive, Gail Miller, will share insider marketing tips for success in this incredibly unstable economy, unpredictable demands, stressed dealers and distributors, and compressed budgets.
Business Marketing Association, Southern California Chapter (SoCal BMA), announces the next event in their signature series,“The Leading Edge”. The executive round table dinner topic of discussion will be “B2B Insider Marketing Strategies, Social & Success” and will be held on January 15, 2013, from 4:00 pm. to 7:00 pm., at The Center Club, 650 Town Center Drive, in Costa Mesa, California 92626.
Presenter Gail Miller, a prolific marketing executive for Toshiba America and Delphi Corporation, and sales management for ITT Industries, brings volumes of knowledge, wisdom, and an insider's view into the world of business-to-business corporate marketing -- and the unique challenges companies are facing in today’s marketplace.
Business-to-business company leaders and marketing executives who attend this event will gain a more in depth understanding on How to better orchestrate expectations of ROI -- and show what doesn’t always rise top; The art of developing a world class marketing campaign or product with a limited budget; How to develop and leverage your channel partners; The importance of listening before jumping into your next, or your first, social campaign; and Key lessons learned from b2c for b2b.
The cost for this event is $45 guests ($30 SoCal BMA members) when registered by January 10, 2013 -- and $65 after.
About SoCal BMA (Business Marketing Association, Southern California)
SoCal BMA focuses on topics and issues relevant to b2b marketers, communicators, and business leaders – including the chapter’s signature online event series, Webinar Wednesdays, where marketers from any location can participate. Celebrating its 90th anniversary, the Business Marketing Association is the world's premier community devoted exclusively to advancing the business-to-business marketing profession, connecting members with the kind of knowledge, people, and programs that make achieving their b-to-b company objectives more efficient and effective. The SoCal BMA serves the south land throughout the greater Los Angeles area, Orange County, San Diego, and the Inland Empire.