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Requests for the Martha Stewart Poncho Pattern Just Topped 1 Million Downloads - Knitting and Crochet enthusiasts around the world Have now made over 1 million requests for the Martha Stewart Poncho pattern making it the most popular pattern ever offered by the Lion Brand Yarn Company.
Requests for the Martha Stewart Poncho Pattern Just Topped 1 Million Downloads

 

NewswireToday - /newswire/ - Manhattan, NY, United States, 2005/08/12 - Knitting and Crochet enthusiasts around the world Have now made over 1 million requests for the Martha Stewart Poncho pattern making it the most popular pattern ever offered by the Lion Brand Yarn Company..

   
 
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The Lion Brand Yarn Company today announced that visitors to their Web site have downloaded over 1 million copies of the the "Coming Home" poncho pattern, which was made famous by Martha Stewart. The pattern was first made available in a knit and a crochet version last March from the Lion Brand Web site. On an average day it is still requested over 1600 times, making it the most requested pattern ever offered by Lion Brand.

"It's quite remarkable that it took only 150 days for us to get over a million requests this pattern." said Ilana Rabinowitz, director of consumer marketing for Lion Brand Yarn. "The fact that we continue to get about 1600 new requests for this pattern a day is even more amazing."

The free patterns were first offered to Lion Brand customers in early March of 2005 following a massive number of customer requests. Lion Brand quickly made both a knit and crochet version of the poncho available at no cost to their customers, from their Web site. The rest is history. This September the poncho will be featured on the new Martha Stewart Show. The studio audience will feature 160 people who made the Martha poncho based on the Lion Brand pattern.

The pattern is still available on the Lion Brand Web site

About Lion Brand Yarn

Lion Brand Yarn Company, a 127-year-old entity, is America's oldest hand knitting yarn company. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.

 
 
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Requests for the Martha Stewart Poncho Pattern Just Topped 1 Million Downloads

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